New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
Pretty Lady Vineyards is welcoming an early start to the California table grape season with the season’s first premium varieties, including Sugar Drop, Ruby Rush, and FlavorCrush grapes.
Known for their exceptional sweetness, crunch, and eye-catching appearance, Pretty Lady said the varieties help create impactful displays and drive impulse purchases throughout the produce department.
“Our early-season fruit is looking exceptional, and we’re excited to get premium California grapes into the hands of retailers and consumers sooner than usual,” said Nick Dulcich, president of Pretty Lady Vineyards. “Summer is all about fresh, beautiful produce, and grapes are one of the easiest ways to create excitement and drive sales right from the front of the store.”
Pretty Lady has encouraged retailers to merchandise grapes prominently with colourful displays that showcase the beauty and freshness of California-grown fruit. The company said front-of-store placement, secondary displays, and cross-merchandising opportunities can help retailers capture impulse purchases while reinforcing grapes as the snack of summer.
As the season gets underway, Pretty Lady expects strong quality and promotable volumes, giving retailers the opportunity to establish customer loyalty early and maintain momentum throughout the California season.
