Group names marketing and strategy expert as global Chief Growth Officer, effective early 2026, to drive international expansion of its OZblu blueberry brand
United Exports, exclusive global marketer of OZblu blueberries, has appointed former Nando’s marketing and strategy expert Doug Place as its global Chief Growth Officer.
Place, who takes on the new role in early 2026, was Chief Marketing Officer and Chief Strategy Officer at Nando’s across a 13-year period, and spent almost two decades as a senior leader in the food and beverage, retail, and consumer goods sectors.
“His leadership and innovative, impactful marketing strategies contributed to the brand’s reputation as one of the most admired consumer brands in multiple markets,” the group said in a statement.
“Throughout his career, Doug has shown a remarkable ability to create category-defining consumer brands and fuel sustainable growth across diverse international markets.”
According to United Exports, the appointment reflects its rapid international expansion and will further reinforce its position at the forefront of the premium fresh blueberry market.
“We are thrilled to welcome Doug to the United Exports team,” said Roger Horak, founder and executive chairman of United Exports. “Doug’s expertise in business strategy which results in strong commercial results coupled with class-leading brand leadership will be instrumental in our continued expansion of OZblu blueberries across the globe, and realise our vision of becoming the most admired blueberry company in the world.”
Place will lead United Exports’ global growth strategy, focusing on expanding the reach of OZblu blueberries, deepening partnerships with customers, and maintaining excellence in quality and innovation throughout the value chain, the company added.
“His expertise will be pivotal in continuing to scale the brand internationally and ensuring OZblu continues to set new standards in the fresh produce industry.”
Commenting on his new position, Place said: “OZblu is already a powerful and admired brand with a strong reputation for innovation and consistently world class quality fruit. I’m excited to join United Exports and help accelerate its growth, bringing the very best blueberries to consumers around the world.”
