Joe Shaw Roberts
Joe Shaw Roberts is consumer insight director at Kantar.
AnalysisRoot veg are star attractions in winter
Kantar's consumer insight director explores shoppers' continued interest in root veg, especially during the winter months
AnalysisPrepared produce must chop plastic waste
Kantar consumer insight director Joe Shaw Roberts looks at what the prepared produce category needs to do to reverse declines
AnalysisScratch cooking boosts wholehead market
Kantar consumer insight director Joe Shaw Roberts looks at how the home cooking trend is giving traditional produce a boost
AnalysisBrassicas benefit from health boom
Kantar consumer insight director Joe Shaw Roberts looks at how brassicas are back in vogue as consumers look for healthy options