Group says it is providing “promotable opportunities for retailers” ahead of what is shaping up to be a busy avocado campaign
Westfalia Fruit has said that it is ready to support retailers and help drive demand for avocados this autumn in the US.
”As the Peruvian season ends, Westfalia’s strong, quality supply of avocados from Mexico, Chile, and Colombia will be ready for US consumers to enjoy,” the group noted.
According to the US Department of Agriculture (USDA), avocado consumption has been on the rise within the US over the past two decades, with pounds consumed per person growing from 2 to 8 pounds annually from 2001 to 2018.
According to Westfalia, each year there is opportunity to drive consumption during the autumn American football season, as avocados are a popular and versatile ingredient for dishes at tailgates and watch parties.
This made autumn the perfect time for retailers to merchandise complementary goods with avocados, the group added.
“Avocado supply and consumer demand are in concert together for the fall season, giving retailers prime opportunities to design display solutions that can carry fresh avocado sales across the goal line,” said Raina Nelson, president and CEO of Westfalia Fruit Marketing USA.
“Avocados are also a proven basket builder and merchandising avocados in inspirational ways to shoppers will undoubtedly drive overall shopper spend.”