All Marketing articles – Page 411
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Article
Farmers awarded education badges
Farmers across the country have been receiving the first of the newly launched Learning Outside the Classroom (LOtC) Quality Badges in recognition of their commitment to youth education in agriculture.
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Article
French kiwifruit gets TV push
A new television advertisement aims to provide fresh impetus for the French kiwifruit sector
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ArticleSun World appoints new sales staff
Agribusiness company Sun World International has appointed three new experienced sales staff
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ArticleRoyal reward for Cook For Life
Her Royal Highness The Duchess of Cornwall had tea in The Dorchester Hotel with the winning pupils of British Food Fortnight's school competition: the 'Cook for Life' Challenge.
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ArticleFairtrade body calls for urgent action
Despite a major rise in sales, the Fairtrade Foundation says more must be done for small farmers worldwide
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Article
Berry Fresh jumps on Disney bandwagon
The berry marketer will make its Disney Garden debut in late March with specially branded punnets of blackberries followed by blueberries
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Jazz apples sales increase in UK
Despite the financial crisis, but leading UK apple marketer Worldwide Fruit has recorded encouraging sales growth for Jazz apples
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New identity for Dutch promo body
AGF Promotie Nederland has been renamed GroentenFruit Bureau and will develop a number of new consumer campaigns
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ArticleThat's a WRAP for waste, says group
The organisation is calling on the UK's food industry to join forces in eliminating excessive food waste
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ArticleNew Zealand apples weather storm
The start of the New Zealand apple export season so far seems to be holding up against difficult market forces
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Article
Interfel questions “expensive” belief
In order to tackle the view of many French consumers that fresh fruit and vegetables are relatively expensive, Interfel is going on the offensive
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Article
Mexico unveils Amazing Avocado campaign
Focusing on health and versatility, the consumer marketing drive takes place at US retail stores from mid-February to mid-April
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Article
Caribbean melon website launched
A site dedicated to Rijk Zwaan's orange-fleshed cantaloupe melon has gone live this week
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Nick characters grace vegetable packaging
Westmoreland Sales' vegetable and salad packs will feature Nickelodeon cartoon characters this season
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Alsace encourages student participation
In Alsace, it is time for the Alinova competition, where students are challenged to come up with a new innovative product based on regional fresh produce
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KIKU forms New Zealand arm
Marketer extends global network of Kiku-branded apple suppliers in order to extend reach in key Northern Hemisphere markets
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ArticleMr Fruitness recaps after three years
Italian fresh produce players have taken stock of their three-year Fruitness - enjoy it! project aimed at encouraging children to eat more fruit and vegetables, now that it has reached its conclusion.
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Produce First! holds initiative meeting
The annual event brought together key members of the US fresh produce industry with chefs and culinary executives
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Trade bids to save German promotions
Following a court ruling that CMA's marketing levy system is illegal, trade and government officials meet to hammer out a new deal
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Article
UGPBAN unveils new logo
With the unveiling of a new logo and strategy, the banana group has put the ghost of Hurricane Dean firmly behind it