All Marketing articles – Page 415
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ArticleUS families cutting back on produce
A new report by the Produce for Better Health Foundation has said that US families are including fewer fruits and vegetables in their diet
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ArticleChanges at Mexican Hass Avocado board
The Mexican Hass Avocado Importers Association has made a number of changes to its senior personnel
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ArticleSandia Fashion group launches campaign
This year’s campaign is likely to see a 15 per cent increase in marketed volumes of the dark seedless watermelon brand compared with 2008
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ArticleNew body to boost French bananas
Producers and importers in France have devised a plan to create a new interprofessional organisation for bananas
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ArticleUGPBAN gets set for marathon
The Banane de Guadeloupe & Martinique brand will be on show in Paris in April, as UGPBAN once again supplies the marathon
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ArticleNew identity for key UK market
New Covent Garden Market will be renamed 'The Garden at New Covent Garden Market' when redevelopment work is completed
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ArticleA first for Alan Firmin Ltd
Multi-award winning apple grower Alan Firmin Ltd received recognition for its Egremont Russet crop for the first time at the National Fruit Show’s (NFS) Long Term Farm Stored Competition for 2009 on Tuesday.
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ArticleJazz recycles team sponsorship
For the fourth year running, international apple marketer Enza is lending its support to the Jazz Apple Cycling team, with both groups expecting a positive season ahead
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Article
Cameo campaign hots up
The campaign to increase sales of Cameo apples is being stepped up, as the variety competes for shelf space amid fears it may become supplanted by cultivars with heavier marketing impetus.
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ArticleCapespan to market Kiku apples
Exporter becomes first South African company to be granted licence for trademarked variety first developed in Italy
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ArticleDisney Garden expands supply base
SGS and Dayka & Hackett have joined the Disney Garden bandwagon in the US to offer branded stonefruit and table grapes
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ArticleNMB expands online marketing
New efforts including widgets, social networking and general website improvements may yield big results for the National Mango Board in the US
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ArticleSalyer teams up with Marie’s Dressing
Salyer American will promote Iceberg and Romaine lettuce with a range of Marie's dressings to US shoppers this summer
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ArticleUK urged to commit to fruit scheme
Fresh produce lobbying group calls on the UK government to give its full backing to the EU’s School Fruit Scheme amid rising obesity levels
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ArticleA view to an apple
Southwell Minster is celebrating the bicentenary of the Bramley apple by dedicating a stained glass window to the fruit, which has its origins in the town.
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ArticleCalifornia Giant launches sports promotion
The US berry marketer has joined forces with the Major League Baseball Player Alumni Association and the Tennis Channel to spread a healthy, active lifestyle message
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ArticleRe:fresh deadline approaching
There are still three weeks to get your entries in for this year’s Re:fresh Awards, as the industry prepares for another celebration of its success stories in London on May 28.
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ArticleFreshfel praises EC on School Fruit Scheme
The project could get underway in September in some countries after member states backed the European Commission's plans
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ArticleValue focus of berries campaign
This year’s UK Seasonal Berries marketing campaign is focusing on value for money and the need to reduce wastage in berry consumption
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ArticleUK value emphasis on berries
The Seasonal Berries campaign will this year focus on delivering key messages to highlight the value and better taste from British berries in season.