All Marketing articles – Page 415
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ArticleTeam Jazz gets 10-strong support
Worldwide Fruit’s consumer awareness campaign for its Jazz apple variety has just selected its first 10 brand ambassadors to be part of the Team Jazz project.
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ArticleTomatoman makes European debut
Europe’s first tomato-themed superhero is the focus of a new promotional campaign from Spain's Tomate La Cañada Níjar
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ArticleChile expands winter cherry drive
Consumer-focused promotions are taking place for the first time in Germany alongside similar activities in the UK
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ArticleUS apple dominance under threat in Taiwan
Increased competition from Southern Hemisphere exporters is challenging the US dominance of the Taiwanese apple market
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ArticleSporting hopefuls selected for Team Jazz
Ten young brand ambassadors have been selected to make up Team Jazz from across a range of sports
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ArticleDisney to play up produce aisles
Imagination Farms is rolling out Disney-themed stands to attract more children to supermarket fresh produce sections in the US
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ArticleMango marketing takes on foodservice
The National Mango Board is focusing increasingly on better positioning mangos within the US foodservice industry
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ArticleGood crop boosts South Africa's plum drive
South Africa's January plum campaign in the UK will be backed by a high-quality crop, according to Stefan Conradie
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ArticleAuthenticity headlines kaki drive
Legally registered in Spain this year, the Persimon brand aims to differentiate Protected Denomination of Origin kakis as authentic, unique and original
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ArticleAndalusia launches Lola
Andalusia’s supply chain body Hortyfruta has unveiled new brand imagery to identify produce from the region.
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ArticleUS scientists win £1.1m blueberry grant
US scientists are planning to use a $1.7 million (£1.1m) federal grant to make the south-eastern area of the US a leading blueberry producer.
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ArticleKarsten Farms handed Tesco award
The South Africa-based grower has been named as Tesco's Southern Hemisphere grower of the year
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ArticleSector predicts stellar Chile grape deal
US importers are forecasting a “stellar” Chilean grape season, thanks to excellent quality fruit and improved US market conditions
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ArticleBrand Dossier | Zespri
Luc Clerx of Zespri Europe looks back on the company’s European campaign for New Zealand kiwifruit
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ArticleHortyfruta launches Lola brand
The Spanish interprofessional organisation has unveiled a new brand for Andalucía’s fruit and vegetables
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OTC launches major consumer drive
The Organic Trade Association in North America aims to reach out to more than 25m consumers in 2009 through an unprecedented marketing initiative
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ArticleNational Mango Board launches kids game
The interactive geography-based activity is designed to educate children in the US about mangos in order to boost consumption
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Tesco to sell 'monster' vegetable box
The UK retailer is taking advantage of the recent change in EU marketing regulations
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Agrexco's Easy Peeler exports in full swing
The produce marketer has said that it expects an increase in exports compared with last year