All Marketing articles – Page 414
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ArticlePeru launches first avocado campaign
The drive aims to promote continued avocado consumption following the Spanish season and ahead of the Chilean deal
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Article
ASF in Scottish awards shortlist
Angus Soft Fruits (ASF) is among the shortlisted nominees for this year's Scotland Food & Drink Excellence Awards.
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ArticleNFT strengthens marketing team
NFT, one of the UK’s leading providers of time critical logistics solutions within the food retail and manufacturing sectors, has appointed Dale Fiddy as its sales and marketing director.
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ArticleAPEAM rolls-out Mexican avocado drive
The new four-week marketing program focuses on raising consumption in Texas and Chicago ahead of the 5 May holiday
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ArticlePAIA unveils asparagus marketing tool
The so-called category management plan for Peruvian asparagus identifies market growth, industry facts and trends, food safety requirements and key consumption demographics
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ArticleProduce for Kids launches spring campaign
More than 50 sponsors across six retail partners are expected to support the initiative which raises funds for children’s hospitals
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ArticleQuality priority for consumers on-the-go
A new report has suggested that price is taking a back-seat for shoppers looking to eat or drink on the move
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ArticleSun World releases new logo
US-based fruit breeder Sun World International has released a new logo
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ArticleZespri to continue kiwifruit campaigns
Marketing push in five European countries have been planned to ensure sales remain strong as the season begins
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ArticleWorld Food Moscow sees bookings surge
Fresh produce exhibition halls to be rebranded as World Fruits Moscow in 2009 as demand for space increases
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ArticleRSA avocado exports to build on record 2008
As the first avocados arrive in Europe, optimism is high for the season with a constant supply of high-quality fruit expected
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Spanish food safety podcast from USDA
The body has rolled out new podcasts to aid the Spanish-speaking community in understanding the Be Food Safe campaign
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ArticleAsda enlists healthy superhero
Asda has donned its cape to team up with a children’s TV star, as the retailer looks to address the alarming slump in fruit and veg consumption among youngsters with its Great Stuff range.
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Articleinnocent confirms Coca-Cola deal
The Smoothie and chopped vegetable specialist is to receive £30m to aid expansion across Europe
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ArticleOppenheimer braced for Mexican grapes
The Canadian group is set to market grapes from Mexico for the ninth consecutive year
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ArticlePerfection Fresh in Aussie first
The group is set to supply the Australian market with its first batch of Royal Pom pomegranates
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ArticleFresh Produce board discussions underway
The PBH and the US fresh produce industry are to look into the possibility of forming a research and promotion board
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ArticleYoung farming competition opens
Agricultural equipment manufacturer Case IH has launched a competition aimed at bringing through young farmers throughout Europe and improving agricultural practice by 2020.
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ArticleQV joins Re:fresh sponsor list
QV foods has joined the sponsors at this year’s Re:fresh Awards, putting its name and support behind the Multiple Retailer of the Year and Convenience Retailer of the Year categories.
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ArticleFPC launches carbon footprint calculator
A new tool to aid the fresh produce industry has been revealed by the Fresh Produce Consortium