All Marketing articles – Page 414
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ArticleNZ apple brand set for launch
NZ apple-industry body Pipfruit New Zealand is fighting back to recover lost ground on international markets with the launch of its new country of origin label in New Zealand next month.
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Scientists investigate soft-fruit's brain boosting power
New Zealand scientists have been looking into the effects of berry consumption on the human mind.
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Capespan's chairman honoured
Capespan's chairman, Paul Clüver, has been named as Business Personality of the Year 2005.
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Whitworths’ dried and tested success
Healthier eating has never been higher on the nation’s agenda, but it has always been an issue in which I have taken a
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ArticleUSApples raises cancer awareness
The US Apple Association (USApple) has been using Breast Cancer Awareness Month in October to highlight the role of top-fruit in the fight against cancer.
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Focus on healthiness
Anne Wareing, marketing manager, Simply Fresh Foods. At Simply Fresh Foods, we recognise the importance of offering our
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ArticlePicota enjoys peach of a season
María José Sevilla, director of Foods & Wines from Spain has hailed the 2005 Picota cherry campaign as the best yet.
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Apples mark Trafalgar
An apple grower is hoping to tap into the 200th celebrations of the Battle of Trafalgar.
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British on front foot
Alexia Robinson, founder/organiser British Food FortnightThere has never been a better time to be in the business of
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ArticleCape celebrates a Cool & Crisp success
Capespan is celebrating a successful season following its Cape apples Cool & Crisp campaign this summer.
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Survey reveal's Chiquta's brand strength
Banana giant Chiquita is celebrating after being ranked fifth in a US survey on brand equity.
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ArticleSainsbury's camps it up
Apple eaters are being given the chance to get outdoors this summer with a new promotion in Sainsbury’s.
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5 A DAY anoraks
Tony Bilsborough and Noel Goulding - 5IVEADAYWAY event co-ordinators.If you want to define the term ‘5 A DAY
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Asda aims for Fantastic promotion
Asda is looking for some superhero help this week with the launch of a new promotion to entice children to tuck into fruit.
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ArticleFrench focus on fun fruits
Liquid fruit is the message behind this year’s Sunshine Fruits from France campaign.
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Choose health
Angela Towers, 5 A DAY Supra Regional Co-ordinatorFollowing the recent election, the government has set out clear plans for
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ArticleSomerfield goes bananas for Tots TV
Somerfield has teamed up with children's television favourites Tots TV to encourage healthy eating - and especially banana consumption - in young children.
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US cherries aim for health
US cherry growers are hoping to tap into the health needs of consumers with it latest PR campaign.
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Pink Lady's polar success
Pink Lady producers are celebrating after their all female Polecat team became the first to reach the North Magnetic Pole.