All Marketing articles – Page 408
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ArticleNew face for Tenderstem broccoli push
The UK campaign will be fronted by cookery writer and food stylist Jo Pratt in 2009
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ArticleNZ consortium buys apple rights
T Seventeen has purchased domestic and export marketing rights to a HortResearch-developed apple variety from Prevar
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ArticleMaharashtra horticulture development board proposed
The Indian state of Maharashtra has proposed to establish a horticulture development body
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Article
FTA publishes updated resources
The Freight Transport Association (FTA) has published new editions for 2009 of its two long-running publications, the Yearbook of Road Transport Law and the Drivers’ Handbook.
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ArticlePerle du Nord obtains AOP status
The French chicory producer has now gained AOP status, allowing it to focus on the revival of the Perle du Nord brand
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ArticleNew members join National Mango Board
The six new appointments to the National Mango Board in the US will each serve a three-year term
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ArticleDarts diet to change the shape of sport
The fresh produce industry’s Eat in Colour campaign has launched the Dartboard Diet to tackle the problem of some of Britain’s weightiest arrows-men.
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ArticleFrench kiwifruit gets marketing push
Through a new TV advert and a number of other initiatives, French kiwifruit producers are hoping for a boost in sales
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ArticleTaste of the Mediterranean at Sainsbury's
The Greenery's new tomato variety will be available at the UK retailer until April
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ArticleMr Fruitness has kids appeal
The website for the campaign to promote healthier eating habits in children has been relaunched
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ArticleCanary Islands drive product origin
With a number of Spanish consumers still buying Central American bananas, the Canary Islands pulled out all the stops to raise awareness about the fruit’s country of origin, according to Laura Agullo of agr! agro
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ArticleAsda ads display cost-cutting
Asda announced it is unveiling a new TV advertising campaign that will show shoppers how it is able to continually lower prices in its stores.
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ArticleFollow the happiness curve
Companies should consider the buying power of the older generation when planning the next promotional campaign
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ArticleNew marketing push for Dutch trade
Holland Produce Promotion to unveil a number of new campaigns during its first ever Fruit & Vegetable Promo Day
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ArticleOrigin Oman keeps it local
In an attempt to stimulate the economy, Oman has launched a new campaign highlighting the benefits of buying locally
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ArticleChilean blueberries return to UK
Chilean growers and exporters are set to mount their third year of blueberry promotion in the UK.
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Article
Seed breeders nominated for Logistica award
International vegetable seed breeder Enza Zaden has been nominated for the much-desired Fruit Logistica Innovation Award for the second successive year.
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ArticleFruit Logistica Innovation nominees revealed
The ten nominations for this year’s Fruit Logistica Innovation Award (FLIA) 2009 have been made by the jury.
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ArticleChile unveils biggest-ever stand
The Chilean fresh fruit industry claims to have raised the bar in terms of size, functionality and design with its biggest-ever pavilion at Fruit Logistica 2009
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ArticleChilean blueberry campaign expands
The Chilean Fresh Fruit Association is to expand its blueberry marketing campaign to Germany, Austria and Italy for the first time