All Marketing articles – Page 413
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ArticlePerle du Nord obtains AOP status
The French chicory producer has now gained AOP status, allowing it to focus on the revival of the Perle du Nord brand
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ArticleNew members join National Mango Board
The six new appointments to the National Mango Board in the US will each serve a three-year term
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ArticleDarts diet to change the shape of sport
The fresh produce industry’s Eat in Colour campaign has launched the Dartboard Diet to tackle the problem of some of Britain’s weightiest arrows-men.
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ArticleFrench kiwifruit gets marketing push
Through a new TV advert and a number of other initiatives, French kiwifruit producers are hoping for a boost in sales
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ArticleTaste of the Mediterranean at Sainsbury's
The Greenery's new tomato variety will be available at the UK retailer until April
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ArticleMr Fruitness has kids appeal
The website for the campaign to promote healthier eating habits in children has been relaunched
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ArticleCanary Islands drive product origin
With a number of Spanish consumers still buying Central American bananas, the Canary Islands pulled out all the stops to raise awareness about the fruit’s country of origin, according to Laura Agullo of agr! agro
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ArticleAsda ads display cost-cutting
Asda announced it is unveiling a new TV advertising campaign that will show shoppers how it is able to continually lower prices in its stores.
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ArticleFollow the happiness curve
Companies should consider the buying power of the older generation when planning the next promotional campaign
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ArticleNew marketing push for Dutch trade
Holland Produce Promotion to unveil a number of new campaigns during its first ever Fruit & Vegetable Promo Day
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ArticleOrigin Oman keeps it local
In an attempt to stimulate the economy, Oman has launched a new campaign highlighting the benefits of buying locally
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ArticleChilean blueberries return to UK
Chilean growers and exporters are set to mount their third year of blueberry promotion in the UK.
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Article
Seed breeders nominated for Logistica award
International vegetable seed breeder Enza Zaden has been nominated for the much-desired Fruit Logistica Innovation Award for the second successive year.
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ArticleFruit Logistica Innovation nominees revealed
The ten nominations for this year’s Fruit Logistica Innovation Award (FLIA) 2009 have been made by the jury.
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ArticleChile unveils biggest-ever stand
The Chilean fresh fruit industry claims to have raised the bar in terms of size, functionality and design with its biggest-ever pavilion at Fruit Logistica 2009
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ArticleChilean blueberry campaign expands
The Chilean Fresh Fruit Association is to expand its blueberry marketing campaign to Germany, Austria and Italy for the first time
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ArticleCalavo reveals record results
Fourth-quarter net income jumps 235 per cent with revenue up 10 per cent compared with the previous year
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ArticlePlum campaign could open doors for SA
A joint government-industry promotional campaign for South African plums and tourism is set to kick off in January
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Brand Dossier | Pink Lady
One of the apple sector's leading names, Pink Lady is poised to break into the top ten leading fresh produce brands within the next three years
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ArticleCalifornia Giant adopts value focus
As US consumers face an uncertain economy, the berry giant is positioning its fruit as an essential health item with value for money