Marketing – Page 16
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NewsDel Monte named one of America’s Most Trusted Companies
Company is ranked number eight by Newsweek in the food and beverage category for consumer, investor, and employee trust
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NewsJersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
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NewsVog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
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AnalysisFruit Logistica: Breeding a healthier and tastier future
The opening Future Lab session in Berlin saw Josep Estiarte of Bloom Fresh talk about sustainability, health and taste in the breeding process
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NewsTrio of top athletes recruited for new California Prunes campaign
European social media campaign to feature champion swimmer, diver and volleyball player
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NewsVersatility and convenience behind Belgian cucumber rise
In Belgium, consumption of cucumbers has nearly doubled over the last 15 years, and cooperative BelOrta says a whole new market is opening up for snacking and added convenience
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NewsOrsero springs into action with avocado and baby mango packs
Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs
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NewsNew quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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NewsAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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NewsBlue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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NewsGlobal Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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NewsBig plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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NewsRockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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NewsRedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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NewsHazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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NewsZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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NewsVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources