Marketing – Page 16
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ArticleSambóa all set to shake up apple segment
As the first commercial volumes hit the market, the architect of the Sambóa project, Marco Rivoira, explains why he has high hopes for the new brand
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ArticleLearn from the best at Global Berry Congress 2022
Hear from the industry’s leading players in Rotterdam on 15 November, and learn how the berry category will change in a post-pandemic world
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ArticleSweet Palermo takes off in China
Dole and Rijk Zwaan work together to develop the market for colourful peppers
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ArticleDates announced for 3rd Global Citrus Congress
World Citrus Organisation and Fruitnet Media International to host 3rd edition of the Global Citrus Congress on 30 November
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ArticleSouth Africa highlights raisin health benefits
Raisins SA is looking to spread the word about the fruit’s health benefits through a promotional campaign in the UK
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ArticleIPA award is the cherry on the cake for Asoex
Cherries from Chile is the first Chilean brand to win a coveted international award in London
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ArticleKanzi has can-do attitude despite dip in consumer confidence
Brand marketer expects demand for licensed apple variety to remain high amid “challenging” market conditions
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ArticleRijk Zwaan faces challenges head on
The Dutch group remains adaptable when facing up to key issues, with its breeding programmes focusing on disease resistance and cost-effectiveness
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ArticleWorld Citrus Organisation presents 2022-24 strategy
Organisation will look to strengthen the connection between stakeholders within the citrus community, increase consumption and enhance sustainability
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ArticleCosts up and demand down, says top European apple supplier
Following the recent launch of a new corporate identity, Italian group Vog aims to overcome a slowdown in demand and a spike in operating costs
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Article'Record-breaking' Fields of Innovation for Syngenta
Event featured more than 550 varieties of 25 crops on the 4ha site at Grootebroek, the Netherlands
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ArticleYear of change for Hillfresh
2022 has seen shifts in IT and logistics while the melon category has been a standout performer, the group’s Dirk van den Heuvel tells Fruitnet
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ArticleBASF champions Sunions ‘revolution’
Vegetable seed specialist also unveils ’Together, we’re the revolution’ slogan in Madrid
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ArticleVip reorganises commercial management team
Kurt Ratschiller joins as new head of sales, while Fabio Zanesco takes on new responsibility for licensed varieties including Envy and Cosmic Crisp
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ArticleOppy boosts Cotton Candy grape volumes
Group says it is excited to offer more of the Rainforest Alliance-certified variety that it sources from Brazil
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ArticleRabobank offers positive outlook for blueberry business
The global blueberry industry is set for further growth, according to a new RaboResearch report
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ArticleFreshfel defends fresh produce sector competitiveness
Association meets with deputy minister of agriculture Jiří Šír to review a wide range of topics relevant to the fruit and vegetable industry
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ArticleAM Fresh expands into Asia
Global fresh food specialist buys majority stake in Asia-based Fruit-X to create Fresh Fruit-X
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PodcastsFruitbox 90 · Matt Palise, Red Rich Fruits
Matt discusses the challenges that the fresh produce industry faces in Australia given high costs in areas such as labour