Marketing – Page 21
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NewsAsian opportunities for Rijk Zwaan
With Asia Fruit Logistica taking place next month in Hong Kong, Fruitnet speaks to Jan Doldersum about Rijk Zwaan’s priorities when it comes to the Asian market
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NewsFresh Del Monte alert to change
Mohammed Abbas, Fresh Del Monte’s chief operating officer, says the company is always on the hunt for new and better products, as well as technologies to boost growers’ resilience to extreme conditions
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NewsSun World to launch first global branded grape campaign
Autumncrisp campaign looks to raise retail and consumer awareness and stimulate demand for the branded grapes
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NewsChile promotes lemon offer to Japanese market
Citrus Committee organises workshop and retail tour to help importers and distributors identify new growth opportunities
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NewsMushrooms positioned as energy-boosting ‘super food’
Marketing campaign aims to increase limited awareness of vegetable’s vitamin B content as people’s diet suffers during cost-of-living crisis
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NewsPrognosfruit looks back on successful event
After drawing more than 350 people to this year’s event in Trentino, Prognosfruit is eyeing next year’s gathering in Hungary
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NewsGerman event DOGK returns on 20-21 September
Leading fresh produce event considers potential major changes that are likely to shape the business over the next few years
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NewsHAB looks back on decade of growth built on positive health messaging
Board celebrates 10th anniversary of Fresh Avocados – Love One Today and first research publication
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News“Promising” season ahead for Nergi kiwi berries
Both volume and quality look promising for the new Nergi kiwi berry season, according to France-based marketer Sofruileg
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NewsPicotas take centre stage in weather-hit cherry season
Picota cherries were celebrated at an event in London marking the start of the new European season
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PodcastsFruitbox 96 · Fabio Zanesco, SweeTango
What can one of Europe’s newest apple varieties achieve in terms of market growth over the next few seasons?
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NewsFresh Del Monte opens new office in Germany
Hamburg operation will lead continued expansion as company looks to satisfy demand for sustainably sourced fresh fruit
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NewsSCSA marks 25 years of shipping citrus to the US
Summer Citrus from South Africa looks back on “humble beginnings” and its long-standing partnership with Holt Logistics
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NewsPink Lady sales remain steady in Europe
Some 180,000 tonnes of Pink Lady and PinKids apples were sold in Europe this season, growth of 3 per cent
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NewsChiquita keeps its London bus campaign on the road
Now in its ninth year, the promotional vehicle continues to drive the group’s sustainability message
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NewsSun World launches Ruby Rush grape brand
US-based group heralds its new branded range of early red grapes as “juicy, crunchy jewels in your mouth”
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NewsChallenging season for South African stonefruit
While low volumes and logistical problems hurt the campaign, producer profitability increased and marketing activities proved successful
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NewsSouth Africa to shape grape campaign in Hong Kong
South African grapes ends three-year promotional campaign in China and uses off-season to discuss the future
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NewsEnza Zaden offers Bremia resistance
Tests confirm that a ”significant portion” of the group’s lettuce portfolio shows high or intermediate resistance to Bl:38EU, Bl:39EU, and Bl:40EU
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NewsPicota campaign kicks off in UK
Rains may have dampened the production outlook, but there’s no shortage of enthusiasm for the arrival of the new season crop