Marketing – Page 7
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NewsEquifruit socks it to low banana prices
At the Organic Produce Summit in the US, Equifruit aims to show how affordable it is to switch to Fairtrade-certified bananas, comparing the cost of the annual premium to that of a single sock
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VideoVideo: Ica attempts to make fruit and veg cool again
Swedish grocery giant Ica has unveiled a major new initiative aimed at reversing the declining trend of fruit and vegetable consumption among children, with nine out of ten Swedish kids currently falling short of WHO recommendations
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NewsRijk Zwaan launches first campaign to boost veg consumption
Veggies First campaign aims to raise visibility of vegetables at home, in supermarkets, canteens, and restaurants
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NewsFruitnet Tomato Congress presents: The Future of Tomatoes
This year’s Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November, with industry experts set to explore how the business is likely to evolve in the coming years
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NewsInterfel launches ‘Jamais Trop Street’ summer fruit campaign
French fresh produce association combines food trucks and graffiti art in eight-week promotional tour targeting 25-34 year-olds.
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NewsSouth African supply extends Jingold's Exotic Red kiwifruit season
The commercial availability of red-fleshed kiwifruit in Europe has been extended into summer months thanks to new counter-seasonal production from South Africa
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NewsSouth Tyrol’s ‘Apple Walk’ connects tourists with orchard heritage
A new agritourism initiative in Italy’s South Tyrol is bringing visitors closer to the region’s apple production through an innovative educational trail that combines traditional farming knowledge with digital interactivity
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NewsSouth African growers join forces to boost grapefruit demand in Europe
A coalition of South African citrus growers is joining forces to rebrand and promote Star Ruby grapefruit in Europe, aiming to shift consumer perceptions from bitter and old-fashioned to sweet, tangy and versatile
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NewsDriscoll’s brings berry joy to London with Soho pop-up
The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
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NewsSanLucar partners with Borussia Mönchengladbach
Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
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NewsArra Cherry Crush continues to gain ground and open new markets
Volumes are building in Brazil, while 2025 marked the first commercial shipments from India
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AnalysisThe future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
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NewsInterpera conference tackles key challenges facing pear industry
Experts met in Hasselt, Belgium to address critical challenges facing the sector, including declining consumption and production difficulties
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NewsDP World wins triple crown at 2025 Multimodal Awards
Global trade enabler DP World has achieved a triple win at the 2025 Multimodal Awards in Birmingham, securing the Port Company of the Year title for the third consecutive year alongside two additional prestigious industry recognitions
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NewsDel Monte celebrates pineapple’s rise ‘from commodity to cultural icon’
Fresh Del Monte Produce is celebrating International Pineapple Day on 27 June by highlighting the fruit’s transformation from a simple canned commodity to a beloved pop-culture staple, with consumption in the US soaring from less than one pound per person annually in the 1970s to over 8.3 pounds today
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NewsSpanish Picota producers launch 2025 UK marketing campaign
Spanish Picota cherries will hit UK stores from 30 June, supported by an extensive marketing campaign featuring chef collaborations, social media activity and in-store promotions during their short two-month availability window
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NewsZespri signs Olympic champion Dame Lisa Carrington as brand ambassador
New Zealand kiwifruit marketer Zespri has announced a four-year global partnership with Dame Lisa Carrington, the country’s most decorated Olympian, as its first-ever global brand ambassador
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NewsBerries of Scotland campaign to showcase Scottish soft fruit
Initiative looks to encourage shoppers and chefs to buy local
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NewsMelon and watermelon event set for Murcia
Hazera and HM Clause are joining forces at the Melon & Watermelon Fresh Chain Showcase
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FeaturesDel Monte’s pineapple pathway
Ahead of Fruitnet Tropicals Congress in Antwerp, Thierry Montange highlights the pineapple innovations that are driving growth in the segment – particularly when it comes to the luxury side of the category