Marketing – Page 7
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NewsHAB unveils its 2025 Nutrition Marketing Plan
Campaign will target health professionals and general and Hispanic consumers
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NewsZespri increases household penetration surpassing 100mn households for the first time
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing
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AnalysisFruit Logistica: New fruits and vegetables by design – part 2
The second of a two-part session on the Fresh Produce Forum stage looked at what must be done to match the expectations of retailers, consumers and policymakers
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NewsCosmic Crisp freshens up online presence
Apple brand’s new-look website offers ”an engaging, interactive and personalised experience”
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NewsIceland maintains Keelings partnership but drops name from produce label
Fruit and veg will no longer be sold under the Keelings, Love to Grow trademark, retailer tells The Grocer
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NewsDel Monte named SEAL Business Sustainability winner once more
Group recognised for achieving reduction targets for Scope 1 and Scope 2 greenhouse gases seven years ahead of its 2030 goal
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NewsIFPA tackles big industry questions in Berlin
Executive Leadership Summit, held in conjunction with Fruit Logistica, saw key challenges and opportunities discussed
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NewsDriscoll’s Sweetest Batch to launch in Germany and Middle East in 2025
Following a successful launch in the US in 2019, Driscoll’s is preparing to introduce its premium soft fruit range in new markets
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PromotionFruitnet Berry Congress: discount delegate rate extended 🍓🫐
One month to go before the world’s leading event for the fresh berry business meets in Rotterdam
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NewsVog emphasises origins as 80th anniversary celebrations begin
The Italian consortium now sells more than half a million tonnes of apples a year to customers in more than 70 countries
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NewsNergi kiwi berry marks 20 years with new-look logo
Two decades ago, the kiwi berry was completely unknown to European consumers, but Nergi’s positioning as a healthy snackable fruit alongside the berry category has aided the brand’s rise to success
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NewsDriscoll’s flies high in Circana brand rankings
Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings
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NewsCelina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
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NewsPink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
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NewsAMFresh wins Fruit Logistica Innovation Award 2025
Onix triumphs in Berlin, with Croptimus by Fermata Technology landing the FLIA Technology prize
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NewsSambóa offers Chile fresh opportunity as climate warms
Italian-owned apple brand secures partnership agreements with three of Chile’s leading fruit producers
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NewsPeru named as Partner Country for Asia Fruit Logistica
Latin American export nation is the Official Partner Country for 2025 edition of event as Asia Fruit Logistica gears up to launch Peru Meet Up this October
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NewsPink Lady says UK retailers drive record sales
Apple brand says the record-breaking Southern Hemisphere season led to the biggest ever volume sold by British retailers
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NewsGiulia Montanaro joins apple brand Sambòa
Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
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NewsHortgro launches US stonefruit promotion
Plum Possibilities consumer campaign aims to drive demand for plums and encourage shoppers to participate in the sweepstakes