Marketing – Page 7
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NewsFrench potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season
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AnalysisHealth continues to drive UK produce sales
Health is becoming more ingrained in UK shoppers’ choices, according to Worldpanel’s Clara Tucker, as flat consumer confidence fails to dent a growing health trend
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NewsCalifornia table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
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NewsSanLucar launches Disney Vaiana summer fruit promotion campaign
Group partners with Disney’s live-action film to create in-store experience zones featuring stonefruit, melons, tropical fruits and summer varieties
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NewsMission Produce agrees deal to market Californian organic Keitt mangoes
Partnership with Anthony Vineyards comes ahead of new season, due to start in July and last until early September
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PodcastsThe Fresh Ideas Show: El Niño and Trump create waves of disruption
Mike Knowles and Maura Maxwell consider the potential impact of a Super El Niño and continued geopolitical tensions
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NewsSouth Africa’s Flash Gala apples hit record volumes
Premium volumes surge as growers overcome challenges and expand plantings, with over 80 per cent of orchards now at maturity
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NewsChiquita expands banana snack campaign with summer relaunch
Starting in the US, the banana brand is relaunching its consumer campaign, with an emphasis on snacking and enjoyment
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FeaturesJabs present uncertain dilemma for fruit and veg
The sudden rise of weight loss drugs, or GLP-1s, in the UK is creating uncertainty across the food industry, as analysts assess the likely impact
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NewsWAO organises biggest-ever European summer campaign
AvoTour 2026 takes ‘Make Wellness Joyful’ campaign across five countries during June and July
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NewsDole expands Minecraft campaign with pineapple focus
Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha
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NewsOndine flat nectarine production set to double in Italy
Four Italian suppliers are doubling production of Ondine flat nectarines this season, with fruit from Calabria, Emilia-Romagna, Piedmont and Veneto backed by a new ‘Snack the Summer’ marketing campaign launching in Milan.
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NewsBerry industry’s new campaign exposes junk food loophole
New campaign by British Berry Growers promotes berries in out-of-home spaces typically used by fast food, and calls on government to extend TV ban
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NewsFresh Del Monte rebrands as Del Monte Corporation
Shareholders approve corporate name change as company takes next step following acquisition of Del Monte Foods assets
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NewsEU produce consumption rises but still below WHO target
Average daily consumption up slightly in 2024 but only five member states meet WHO guidelines, according to latest Freshfel Consumption Monitor
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NewsSyngenta returns with Future of Veg field days
Syngenta Vegetable Seeds will host simultaneous field days in Woodland, California and Plainfield, Wisconsin on 11-13 August
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NewsValencian Citrus PGI highlights importance of origin
José Enrique Sanz, director of the PGI’s regulatory council, said research shows consumers prioritise origin and quality
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NewsFyffes launches summer pineapple campaign
Brighten up Your BBQ campaign will feature in-store displays, social media activities and an online competition to win a BBQ grill
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NewsDel Monte Foods partners with Pittsburgh Pirates baseball team
The fresh produce company will have prominent signage at PNC Park and sponsor the Pirates grounds crew
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NewsIndian blueberry business gains momentum
The country shows encouraging signs as growers increasingly focus on genetics, quality and commercial viability, says GPG’s Jamie Petchell