Marketing – Page 7
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VideoMarketing to Gen Z: Time for kiwifruit to shine
Jingold marketing manager Federico Milanesi discusses the importance of attracting younger consumers, and the growth prospects they bring
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VideoMarketing to Gen Z: How to bring fresh appeal to pears
The president and CEO of USA Pears reveals how the marketing organisation is repositioning itself with its first new visual identity in several decades
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VideoMarketing to Gen Z: The avocado advantage
Avocados from Mexico president Alvaro Luque explains why the fruit is so popular among younger generations, and why authenticity is key to connecting with them
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NewsUSA Pears launches World Pear Day campaign
Fresh campaign sees pears rain down animated Times Square billboards and across Manhattan buses
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NewsBella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
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NewsJingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
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FeaturesGrójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
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NewsChile launches campaign to boost domestic blueberry consumption
“Small, mighty, and delicious. Blueberries, all the time!” is the tagline of the new campaign
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NewsCosta Rica concludes UK phase of European campaign to promote pineapple and cassava
Campaign featured in-store tastings in Tesco and Morrisons and advertising at Waterloo tube station
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FeaturesPrimland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
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FeaturesBelgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
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NewsFyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
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NewsCosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
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NewsBig Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit
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NewsAlhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
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PromotionAgenda announced for Fresh Produce India 2026
India’s premier fresh produce event looks at the changing consumer, spotlights South India, and discusses innovations reshaping domestic production
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NewsFareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top
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NewsPacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest
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VideoVideo: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
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AnalysisAnalysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD