Marketing – Page 7
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NewsPrognosfruit looks back on successful event
After drawing more than 350 people to this year’s event in Trentino, Prognosfruit is eyeing next year’s gathering in Hungary
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ArticleGerman event DOGK returns on 20-21 September
Leading fresh produce event considers potential major changes that are likely to shape the business over the next few years
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ArticleHAB looks back on decade of growth built on positive health messaging
Board celebrates 10th anniversary of Fresh Avocados – Love One Today and first research publication
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Article“Promising” season ahead for Nergi kiwi berries
Both volume and quality look promising for the new Nergi kiwi berry season, according to France-based marketer Sofruileg
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ArticlePicotas take centre stage in weather-hit cherry season
Picota cherries were celebrated at an event in London marking the start of the new European season
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PodcastsFruitbox 96 · Fabio Zanesco, SweeTango
What can one of Europe’s newest apple varieties achieve in terms of market growth over the next few seasons?
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ArticleFresh Del Monte opens new office in Germany
Hamburg operation will lead continued expansion as company looks to satisfy demand for sustainably sourced fresh fruit
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NewsSCSA marks 25 years of shipping citrus to the US
Summer Citrus from South Africa looks back on “humble beginnings” and its long-standing partnership with Holt Logistics
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NewsPink Lady sales remain steady in Europe
Some 180,000 tonnes of Pink Lady and PinKids apples were sold in Europe this season, growth of 3 per cent
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ArticleChiquita keeps its London bus campaign on the road
Now in its ninth year, the promotional vehicle continues to drive the group’s sustainability message
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NewsSun World launches Ruby Rush grape brand
US-based group heralds its new branded range of early red grapes as “juicy, crunchy jewels in your mouth”
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ArticleChallenging season for South African stonefruit
While low volumes and logistical problems hurt the campaign, producer profitability increased and marketing activities proved successful
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NewsSouth Africa to shape grape campaign in Hong Kong
South African grapes ends three-year promotional campaign in China and uses off-season to discuss the future
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NewsEnza Zaden offers Bremia resistance
Tests confirm that a ”significant portion” of the group’s lettuce portfolio shows high or intermediate resistance to Bl:38EU, Bl:39EU, and Bl:40EU
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ArticlePicota campaign kicks off in UK
Rains may have dampened the production outlook, but there’s no shortage of enthusiasm for the arrival of the new season crop
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ArticleEurope set for low pear crop
Upcoming European pear harvest will be one of the smallest in the last ten years, according to forecast released at Interpera
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ArticleBelOrta promotes local origin of aubergines
The Belgian cooperative has joined forces with the Mister Spaghetti restaurant chain to highlight domestically produced aubergines
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Article‘Make produce sexy,’ says AMFRESH
The fresh produce department needs a complete makeover to combat falling sales, according to the UK’s top fruit supplier
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NewsSummer Citrus from South Africa kicks off 25th year
Despite current challenges, SCSA promises that high-quality fruit is on the way weekly for the rest of the summer
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ArticleSteven Martina to leave The Greenery and join Zespri
Dutch cooperative’s CEO will succeed Giorgio Comino as kiwifruit marketer’s director for Europe and North America