Marketing – Page 7
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ArticleEnvy teams up with Hallmark for holiday promotions
Leading apple brand to appear in upcoming Christmas movie Three Wise Men and a Baby
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ArticleHazera Seeds is on the front line of innovation
Michał Taraska, global value chain lead at Hazera Seeds, highlights the ways the vegetable seed specialist is contributing to greater efficiency, reduced waste and better quality
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ArticlePhotos: Global Berry Congress 2023
A selection of pictures from Fruitnet’s Global Berry Congress, which brought key players from across the supply chain together at the Beurs-WTC in Rotterdam on 28 November 2023
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NewsNorth Carolina sweet potatoes strive to elevate EU position
The state’s Sweetpotato Commission has initiated research to understand opportunities in its key European export markets
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NewsOppy brings in Red Passion kiwifruit from Europe
Group says it is expanding its kiwifruit offer in North America by importing the fruit from Greece and Italy
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ArticleAvocados From Mexico brand keeps on growing
President and CEO Alvaro Luque looks back on another record-breaking performance and what’s in store for AFM’s 10th anniversary year
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ArticleExhibitor registration open for Asia Fruit Logistica 2024
Exhibitors can now register online for Asia Fruit Logistica 2024 and gear up to join Asia’s premier fresh produce industry gathering in Hong Kong
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ArticlePink Lady backs up strong start to apple campaign with major media blitz
The start of the apple season has been highly promising for Pink Lady, with good sales growth across its main European markets and a communication plan set to reach millions of new consumers
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ArticleGrape growers told to spread the word
As the 10th International Table Grape Symposium got underway in Cape Town, David Hughes highlighted the challenges facing the world’s growers, and implored the category to make its offering stand out from the crowd
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NewsMarlene apples fly flag on women’s run across Spain
Spain’s Carrera de la Mujer race puts a focus on healthy lifestyles among women, offering Italy’s Vog an ideal occasion to promote the Marlene brand
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ArticleIn search of new South African brands
South African retailer Woolworths says there has been an ”exceptional” consumer response to its Flavourburst nectarine brand
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ArticleConsumers keen on Polish blueberries
Dominika Kozarzewska of Polskie Jagody gives Fruitnet the lowdown on the Polish blueberry business as 2023 draws to a close
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ArticleKissabel’s European campaign gets into full swing
Increased availability will extend the sales season and boost brand’s presence in key markets
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ArticleFresh Produce India returns to Mumbai
India’s premier fresh produce event is back in person in 2024, taking place on 21 March at the Trident Nariman Point Hotel
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ArticlePink Lady donates 150,000 apples to FareShare
Packs of PinKids apples in Aldi stores nationwide between November and January
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ArticleInterfel stresses commitment to finding new markets
With the large Russian and Algerian markets closed to French exporters, France’s priority remains opening up new avenues for French produce
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ArticleBanana Time showcases Ecuador’s banana sector
Industry show in Guayaquil celebrates growth of Ecuadorian banana exports but discusses the various challenges currently facing the sector, from security to climate change
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NewsSun World hails success of New York brand launch
”Enthusiastic and excited” consumers give Autumncrisp brand the thumbs up at the New York Wine and Food Festival
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ArticleSanLucar links up with Disney for new Wish campaign
Disney movie takes the spotlight in the new promotion at point of sale in Germany and Austria
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ArticleBloom Fresh wins Korean trademark case
Korean Intellectual Property High Court rules Sweet Sapphire is a trademark not generic variety