Marketing – Page 7
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NewsOrganic yellow kiwifruit a winner in Italy, Belgium and Greece
It’s Bio campaign sees strong demand growth among consumers who are concerned about health and sustainability
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NewsChestnuts coasting on the local market
New brand secures deal with Coop Italia for its northern Italian production as volumes return to historical level
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NewsJD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
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NewsOrsero sells limited-edition Christmas avocado packs
Boxes of four perfectly ripe Hass available across Italy, as marketer underlines its ability to supply the fruit year-round
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NewsBloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation
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NewsAthletic duo fronts new Ailimpo campaign
Initiative seeks to show how lemons and grapefruit can help improve sports performance
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NewsFruitnet Tomato Congress heads to Malaga, Spain, in 2025
The tomato category’s leading event, Fruitnet Tomato Congress, is back on 11-12 November 2025 at a new location in Malaga, close to one of Spain’s primary tomato production areas
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NewsFruitmasters and Limgroup unveil seed-bred strawberry brand
Dutch companies launch Sonrosa, a seed-bred berry that reportedly grows in just 16 weeks
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NewsFrance prepares for apple marketing push in India
A new campaign backed by Interfel aims to highlight the quality of French apples, including red-fleshed variety Kissabel
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NewsAgenda announced for Fresh Produce India 2025
Quick-commerce revolution, India’s rise as a producer of new fruits, and game-changing technologies among key topics in focus at premier industry event
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NewsPink Lady announces Disney partnership
“Unprecedented partnership” will promote healthier eating across eight European countries
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News‘Sad’ bananas motivate shoppers to reduce food waste, research indicates
A study from the UK’s University of Bath has shown how labelling lone bananas as ‘sad singles’ increases consumer empathy, boosting sales by 58 per cent
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NewsBigbucks takes South African apple industry by storm
An increase in new plantings of the variety has led to a rapid rise in production
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NewsEgyptian citrus lands in India marking the start of the season
IG International celebrates with ceremonial opening of the first container of fresh grapefruit and lemons
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NewsBelgian Conference pears make inroads in Brazil
The vast Brazilian market has traditionally been dominated by pears from Portugal and Argentina, but the Belgian Conference is now winning over consumers in the country
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NewsAngus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
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NewsFairtrade Fortnight drives up sales
Fairtrade sales in the UK outperformed the market during the 2024 incarnation of the annual campaign, according to the Fairtrade Foundation
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NewsSaudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
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NewsTatayoyo wins award in Romania
Rijk Zwaan’s snack-sized pepper, the 2023 FLIA winner, has landed a best product prize in Romania
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NewsEC to co-fund 75 agri-food promotions
Campaigns are designed to enhance the competitiveness of the EU agri-food sector