All Videos articles
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VideoFruit Logistica Briefing: AI is changing everything – are you ready for it?
Watch a recording of the event’s fascinating discussion on artificial intelligence and automation in the fresh produce business
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VideoChiquita’s Great White Fleet on course to expand
Stefano Di Paolo and Peter Stedman outline multinational’s plan to work with more external suppliers and to double down on sustainability efforts
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VideoHow can apples and pears compete with avocados and mangoes in the social media age?
Nine leading players in the fresh apple and pear market explain what opportunities they see to add value to the category
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VideoHealthy, sustainable… and losing consumers? Apples and pears fight for attention
World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business
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VideoMarketing to Gen Z: Premium pineapple packs a punch
Xavier Roussel of Dole explains why the world’s largest fruit company has introduced another premium pineapple variety
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VideoMarketing to Gen Z: It’s all about fun and enjoyment
West Mathison introduces Stemilt’s new pear variety, which he says offers consumers and growers something altogether more modern
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VideoMarketing to Gen Z: Social media is the new grapevine
Jennifer Sanchez of Sun World shares how the brand has reimagined table grapes for younger consumers and connected with them online
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VideoMarketing to Gen Z: Time for kiwifruit to shine
Jingold marketing manager Federico Milanesi discusses the importance of attracting younger consumers, and the growth prospects they bring
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VideoMarketing to Gen Z: How to bring fresh appeal to pears
The president and CEO of USA Pears reveals how the marketing organisation is repositioning itself with its first new visual identity in several decades
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VideoMarketing to Gen Z: The avocado advantage
Avocados from Mexico president Alvaro Luque explains why the fruit is so popular among younger generations, and why authenticity is key to connecting with them
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VideoVideo: Why the apple business is ‘too confusing’
Serge Mouneyrac, a major supplier of fresh apples and pears based in Paris, says too much variety can complicate the market
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VideoVideo: How will AI shape the future of fresh produce?
AI is transforming how fruit and vegetables are bred, grown, distributed and marketed. But where will the technology have the greatest potential impact?
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VideoVideo: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
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VideoThe Fresh Ideas Show: How to keep Fruit Logistica fresh and relevant
In this bonus episode, Mike and Maura speak to David Ruetz and Mario Tobias of Messe Berlin about the trade show’s future development
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VideoAsia’s appeal, apple and pear trends, and Europe’s worker scandal
The Fresh Ideas Show delves deep into Asia Fruit Logistica, pins down the Prognosfruit forecasts, and exposes the truth about European migrant labour
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VideoVideo: The hidden cost of fruit and veg supply chains
A powerful new documentary film called The Pickers exposes the harsh reality faced by many migrant farm workers across southern Europe
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VideoVideo: Sustainability fixes for French apples
How have growers in the Loire Valley managed to adapt their orchards to new challenges created by climate change?
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VideoVideo: West Flanders heralds hydroponic revolution in field vegetables
New growing system unveiled in Belgium offers radically different method of leek production
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VideoVideo: Magnetic fields, better yields
Rozalin Aliramaei speaks exclusively to Fruitnet about Elenovations’ AI-driven technology, which simulates plants’ natural growing conditions
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VideoVideo: Tariff tension triggers Canadian concern
Seeds & Stems’ Sav Tsoukalas discusses how US tariff policy and Canada’s own response is reshaping supply chains, changing retail buying patterns, and influencing consumer choices in the country’s fresh produce market