Italian company Kikokà is preparing for a major step up in kiwifruit supply having completed its first centrally managed commercial campaign, with European production forecast to more than double to around 11,000 tonnes this coming season.
In this episode of The Fresh Ideas Show, CEO Fabio Zanesco explains how the yellow kiwifruit project is expanding its footprint across Italy, Greece, France and Spain, while laying the foundations for future counter-seasonal production in the Southern Hemisphere.
He also tells Mike Knowles why Kikokà’s model goes further than a traditional fruit ‘club’, how consistency of quality and value underpin its premium positioning, and why he believes the wider kiwifruit category still has considerable room to grow.
This episode is brought to you by Dole, the number one name in global fresh produce.
The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.
Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet
Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet
Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.
