California Keitt mango season is expected to start in July and last through early September
Mission Produce has announced it has entered into a marketing and distribution agreement with Anthony Vineyards to market organic Keitt mangoes.
“California-grown, organic mangoes deliver clear value to shoppers while creating margin opportunity for retailers,” said Brooke Becker, senior vice president of sales and marketing at Mission Produce.
“Organics represent a fast-growing and increasingly important segment of the mango category, while locally grown fruit continues to resonate with shoppers seeking freshness and quality. By bringing those attributes together, this program gives our customers access to a highly differentiated, limited-supply offering that supports premium retail positioning.”
This year’s California Keitt mango season is expected to start in July and last through early September. Grown domestically and harvested close to market, the fruit does not require hot-water treatment and is delivered at peak maturity, resulting in strong colour, rich flavour, and consistent quality.
“For generations, our family has focused on growing exceptional fruit in the Coachella Valley, and these mangoes are a point of pride for our team,” said Anthony Bianco, co-owner, Anthony Vineyards.
“Partnering with Mission allows us to bring Anthony’s organic mangoes to a broader market while preserving the quality, care, and local heritage that define this programme.”
In 2025, retail sales of organic mangoes reached nearly 31,000 tonnes, with volume increasing 154 per cent compared to 2020. Organic mangoes now account for 16 per cent of total mango volume – double the share organics represent across the total produce department.
Consumer data further underscores the opportunity: nearly one in five mango shoppers actively seek local produce, a figure that rises to more than one in four among organic-focused shoppers.
The partnership reinforces Mission’s commitment to driving growth in the mango category and builds on the company’s expertise in marketing and distributing premium fresh fruit across key markets.
