Dominic Weaver
Dominic is director of communications at UK-based fresh produce marketing consultancy Red Communications. Prior to joining Red, he worked as a journalist for a number of different publications, including a three years as editor of the Fresh Produce Journal.
Contact info
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ArticleSouth Africa's marketing milestone
Now in their tenth year, South Africa’s integrated market development campaigns have worked with retailers and media to raise the profile – and sales – of the country’s stonefruit and topfruit
AnalysisOpinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
ArticlePeru seals the deal to help citrus cause
It's been a landmark season for Peruvian citrus as the country’s leading exporters represented under the Peruvian Citrus Growers Association, as Dominic Weaver reports
ArticleShare your passion for the trade
Most people working in the fresh produce industry are passionate, but they could do more to share that enthusiasm with others in the trade
ArticleBrands could be making a return
As advertising budgets have come under pressure during the past few years, a number of PR and branding campaigns have shown their worth in boosting consumer excitement about fresh produce
ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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Fresh produce to fight disease as alternatives to jabs
Potatoes, bananas and apples among a list of products that may provide edible vaccines against the likes of cancer, hepatitis B - and even tooth decay.
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Albert Fisher receivers set deadline for bids
KMPG calls last orders for offers on giant food company
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Iceberg association goes leafy
British Iceberg Growers' Association has changes its name to the British Leafy Salads Association. Move is to account for the diversifying UK spread of product.
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UK forum for horticulture ready to go
Meeting in London of major industry interests heralds first step towards creation of national body for the sector.
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A call to ethnic growers
Trade assocation for black and Asian fresh produce growers to be formed.
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Capespan's radio days
Capespan begins nationwide on-air promotional campaign, featuring three major celebrities.
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Geest acquires third French site
UK food group buys prepared lead salads company, La Société Bretonne do Légumes.
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Fruit popularity on the up
New report by Key Note points to growing UK market for fruit. Vegetable consumption is decreasing in volume terms.
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NZ avocado on the up
New Zealand's avocado crop set for dramatic growth, according to the US organisation FAS.
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CA pineapples excel against the odds
New method of transport carries fruit shipment, in spite of customs hold-up.
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Israel embraces agriculture reforms
Israeli government gives go-ahead to plan for first structural change to agriculture for more than 20 years.