Smoothie specialist is aiming to inspire consumers with the power of fruit and veg

Innocent billboard Vauxhall Station 2024

Innocent Drinks has launched a new pan-European campaign highlighting the benefits of fruit and vegetables.

The multi-channel campaign is being carried out across major European markets, and started in the UK on 15 April.

Across all formats, Innocent is emphasising how much fruit, vegetables, and vitamins are packed into their juices and smoothies.

”As the juices and smoothies are so packed with goodness, none of the adverts created for the campaign are able to fit all the benefits from the drinks,” the company explained.

”Whether that’s on in-store posters, on social, online video or across OOH poster sites each ad runs out space or time before everything can be covered.”

’Even more innocent’ champions its super smoothies and iplus juices as part of the brand’s wider ambitions to lead in the functional drink space.

Innocent noted that it was aiming to inspire consumers with the power of fruit and veg.

“We’re passionate about spreading the power of fruit and veg,” said Kirsty Hunter, chief marketing officer at Innocent Drinks. ”We know that most of us need to get more of it and we have an important role to play in getting the message out there.

”Our drinks are an easy and delicious way to get more fibre, vitamins, minerals and phytonutrients into our diets, offering lots of different health benefits,” Hunter added.

“Through this campaign, we want to encourage everyone to enjoy the variety of these different coloured fruit and vegetables as part of a healthy balanced diet.