Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
Across Europe, Lidl continues to promote its commitment to healthy eating by forging strong links with fresh produce.
And the latest example of that marketing strategy can be seen at the Men’s Handball European Championship, which takes place in Sweden, Denmark and Norway from 15 January to 1 February.
As the tournament’s official fruit and veg supplier, the retailer says it wants to inspire people and show them how easy it is to live an active life, “both on and off the pitch”.
Throughout the championship, Lidl has undertaken to provide players, officials, referees and volunteers with fresh fruit and smoothies.
“For us at Lidl, it is about pride in offering our customers the market’s best selection of fruit and vegetables every day,” says Robert Stekovic, chief customer officer at Lidl Sweden. “Our ambition is to inspire the joy of eating and show how easy it can be to choose a good and nutritious diet.”
The company also plans to give away tickets to matches, and some of the lucky recipients will also gain access to a Lidl Freshness Lounge, an exclusive VIP sofa from where they can enjoy the action while they sample smoothies, fruit and nuts.
