Rijk Zwaan moving Freshly Forward at Fruit Logistica

Rijk Zwaan has said that it has chosen ‘Freshly Forward, from Foundation to Future’ as its new theme, one that encapsulates its roadmap for tackling today’s challenges.

The vegetable breeding company said that it was moving Freshly Forward both with and for its partners across the entire fresh value chain, ”because fresh solutions hold the key to meeting many of today’s demands”.

The group’s solutions and innovations will be on display at Fruit Logistica in Berlin from 8-10 February 2023.

Fresh Foundation

”In these uncertain times, it is important to get the basics right,” Rijk Zwaan stated. ”To build a firm foundation for this, Rijk Zwaan consolidates its core strengths: robust, resilient and reliable solutions for fresh vegetables.

”One example is its range of new tomato varieties with unique high resistance against the Tomato brown rugose fruit virus (ToBRFV). Another example is Alzamora RZ – a high-quality red pepper variety for greenhouse cultivation that performs exceptionally well, even at lower temperatures.

”And Rijk Zwaan’s solutions extend beyond varieties alone,” the group outlined. ”The vegetable specialist also secures sourcing strategies by bringing retailers and growers together, for example.”

Meanwhile, Rijk Zwaan’s online consumer platform Love My Salad offers recipe ideas to help people cook affordable meals containing lots of vegetables.

”This is just one way in which Rijk Zwaan continues to inspire consumers to make healthy food choices, even during economically challenging times.”

Fresh Future

In addition to tackling today’s challenges, Rijk Zwaan said it was moving forward by launching inspiring innovations that stimulate new choices for a Fresh Future.

One example is the Tatayoyo snacking pepper, which has been nominated for the 2023 Fruit Logistica Innovation Award. ”Its flavour explosion sparks a sense of tropical adventures from the very first bite,” the group said.

Meanwhile, the Marmande beefsteak tomato Tafury RZ stands out because of its ”irresistible taste and eye-catching appearance”. These and many more will be on display in Berlin, Rijk Zwaan added.