Fruit and vegetable brand announces four-year deal to supply the club with fresh produce and promote healthy nutrition
Fruit and vegetable brand SanLucar has kicked off a new partnership with Bundesliga side Borussia Mönchengladbach.
The company’s CEO Armin Rehberg and global commercial director Dominik Wehner were both present at the club’s home stadium Borussia-Park to sign the four-year agreement, which will see it collaborate with the football team to promote healthy nutrition.
SanLucar will supply the entire team – from players and youth teams to coaching staff – with fresh fruit and vegetables, including fresh-cut products.
In return, the brand and its premium products will be featured on LED boards and screens around the stadium, as well as in the club’s social media campaigns.
In the ground’s VIP area, fruit baskets and fresh-cut packs will be provided. And there will also be joint promotions at points of sale.
“SanLucar stands for freshness, quality, and enjoyment – values that perfectly match sport. With our partnership, we want to demonstrate how important healthy nutrition is for performance and joie de vivre,” said Rehberg.
“Borussia Mönchengladbach is a strong partner for us to bring this message to life on and off the pitch – especially here in the Lower Rhine region. We want to demonstrate what makes a true premium brand in the fruit and vegetable segment special.”
