Mini cucumbers ready to hit the supermarket shelves after appearances at Global Produce & Floral Show and Fruit Logistica
Leading North American produce marketer Mastronardi Produce has officially launched its bite-sized cucumber line Sunset Pop Its in US retail stores, as it looks to offer consumers more convenient ways to eat healthily.
The launch follows the product’s debut at the International Floral and Produce Association’s Global Produce and Floral show in Anaheim, California, last October.
The cucumbers also received an Innovation Award nomination at Fruit Logistica in Berlin.
According to Mastronardi, Pop Its will arrive in stores in a newly redesigned carrier, and visitors to SEPC Southern Exposure in Tampa, Florida, will get to see that new design first in early March.
Shaped to fit in a convenient cupholder, the oval, top-sealed packs feature new film technology designed to keep the cucumbers fresh and crunchy.
The official retail launch will be supported with television, social media, and influencer promotions, as well as in-store promotions during the spring.
Measuring no more than 5cm in length, Pop Its are said to be sweeter and crisper than conventional cucumbers, making them ideal for dipping and eating on the go.
“Consumers are increasingly moving away from ultra processed foods, and snacks like Pop Its cucumbers satisfy demand for natural alternatives when it comes to snack and mealtime,” said Geoff Kosar, marketing vice-president at Mastronardi.
“We’re making it easier than ever before to make fast, simple, healthy choices that don’t compromise on flavour or texture.”
