The USHBC is promoting blueberries’ health benefits with new industry resources and partnerships
The US Highbush Blueberry Council (USHBC) has said that it is honouring Brain Health Month in the country by inspiring consumers to grab more boosts of blue in June.
As part of its national plan to promote the benefits of blueberries, USHBC is sharing a range of informative and resources, including blueberry recipes, nutrition information and health research.
Additionally, USHBC’s ’Blue Crew’ is rolling out original content for blueberry-loving fans throughout the month. This group of third-party experts includes physicians, registered dietitians, fitness professionals and wellness and lifestyle experts who are sharing social media content, custom recipes and more as part of the campaign.
Brain Health Month offers consumers an opportunity to pause and think about how the foods they eat impact the ability to maintain focus and memory.
While several factors influence cognitive function, the foods we eat on a daily basis – including blueberries – play a crucial role in keeping our minds sharp, which is why this is an important health-oriented opportunity for the blueberry industry to align with and for our influencer partners to spotlight.
“Brain Health Month is the perfect time to focus on the important role that food plays in cognitive function,” said Blue Crew ambassador Kristamarie Collman, MD, double board-certified family medicine physician, author, and wellness expert. “Whether fresh or frozen, blueberries offer a simple meal and snacking solution, and can be part of eating patterns that support healthy cognition.”
The second of five USHBC ’power periods’, the June promotional campaign is part of Grab a Boost of Blue, a strategic positioning and call to action backed by new tools and consumer research.
To further expand and enhance the Brain Health Month campaign, USHBC is partnering with MindBodyGreen, a lifestyle media brand dedicated to inspiring people to live their best life – mentally, physically, spiritually and emotionally.
“Consumers are always looking for easy solutions to eating well. Blueberries are a simple, no-stress food offering both delicious flavour and a variety of health benefits,” said Jennifer Sparks, vice-president of marketing and communications at USHBC.
“USHBC is dedicated to researching and promoting the nutrition value of blueberries – while providing resources and recipes that make it easy for consumers to grab a boost of blue every day.”