All Marketing articles – Page 281
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ArticlePAIA publishes category management plan
Plan outlines new strategies to grow sales of Peruvian asparagus in the US
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ArticleUnited to honour industry champion
Nominations are now being accepted for the 13th annual produce industry Advocate of the Year
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ArticleChiquita launches loyalty app
Chiquita FanFun smartphone application offers interactive content, sharing features and earned rewards
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ArticlePeru prepares avo marketing drive
This year's campaign will feature a new brand image, under the slogan 'Monumental Flavour', with Germany a major target
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ArticleTasmanian apples are China-bound
The first shipment of Australian 'Tiger Fuji' apples is on way and due to dock in Shanghai on Wednesday
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ArticleVHB launches summer campaign
A consumer-facing campaign for fresh herb firm VHB will run in BBC Good Food and be promoted through an on-pack competition
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ArticleZespri launches its first app in Europe
Users encouraged to take up challenge of eating one kiwifruit every day for 14 days in order to feel healthier and win prizes
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ArticleRoux Jr signs up for Pink Lady contest
TV chef Michel Roux Jr agrees to be a judge for the 2015 Pink Lady photographer of the year competition
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ArticleWAC to boost promotional spend
Asia to be a target for additional funding, as industry continues campaign to re-enter China
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ArticleCSO investigated over €3m funding
Financial police have raided the offices of Italy's leading fresh produce marketing and research agency
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ArticleKoppert appoints two UK managers
Chefs Franck Pontais and Paul Da-Costa Greaves join micro produce and specialist leaf producer to promote brand in UK and Irish markets
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ArticleRetail listings for micro-plants
Little Kitchen Harvest launches new chilli micro-plant to meet current consumer trend of ‘micro-leaf cuisine’
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ArticleCompass Scotland and government in health venture
Catering firm working with Scottish government to take its Supporting Healthy Choices framework forward
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ArticleExpo Milan to showcase fruit
The pavilion for a number of African and Central Asian countries at Expo 2015 is under development, with fruit, vegetables and spices the central theme
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ArticlePotato Council pledges to tackle sales drop
New study shows 'unconscious' decision not to buy potatoes could be reversed through better shopper signposting
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ArticleOneHarvest wins Marketer of Year Award
OneHarvest’s Marketing Team, led by Andrew Francey, announced as winner of the Marketer of the Year Award 2014
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ArticleBrand on the run: Jaffa to tour UK
Citrus giant to visit Tesco stores across England, Scotland and Wales offering free samples and competition
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ArticleFresh World Cup: USA v Germany
Group G: Steve Nelson of Plant Sciences goes head to head with Patrick Sperl of Cobana Fruchtring
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ArticleFresh World Cup: Portugal v Ghana
Group G: Gonçalo Andrade of Portugal Fresh goes head to head with Stephen Minsah of the Sea Freight Pineapple Exporters of Ghana
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ArticleSeald Sweet unveils new easy peeler brand
Mandarina’s will be available from August to October as part of company’s expanding summer citrus range