All Marketing articles – Page 281
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ArticleAzores melons win PGI status
Cantaloupes produced on the island known for their sweet, juicy taste and high levels of Vitamin C
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ArticleDemand strong for Italian red clementine
Sicilian exporter Coa says Mandarossa offers excellent prospects in terms of market growth and consumer demand
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VideoChiquita launches new campaign in Europe
Just Smile banana promotion will be rolled out across ten European countries over the coming months
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ArticleCommunication key to vegetable growth
Prince de Bretagne sees its constantly evolving marketing and communication efforts as central to its goal of boosting consumption
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ArticleThai exporters look to Europe
With ready-to-eat exotics a growing part of Europe's prepared produce market, Thai exporters see good opportunities
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ArticlePink Lady celebrates continued success
The apple brand’s recent performance is at odds with the current dire state of the market, but how much can be attributed to the loyalty of Pink Lady consumers?
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ArticleAvocados from Mexico backs FNV
Group is a founding supporter of a new brand that promotes fruit and vegetable consumption to teenagers and mothers
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ArticleCelebrity-endorsed FNV hits the US
The Produce Marketing Association has pledged US$1m towards a marketing campaign pushing fruits and vegetables consumption in the US
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ArticleThis year may be 'most challenging ever' for industry
Four key challenges identified in new survey of those at the 'highest level' of fresh produce
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ArticleSave School Fruit Scheme, says Freshfel
Ahead of an European Commission meeting to discuss the scheme, Freshfel has called for the prioritisation of child health
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ArticleWAC expands India presence
The US Washington Apple Commission (WAC) is expanding its promotions to India’s second-tier cities this season
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ArticleWAC ramps up post-CNY promos
The Washington Apple Commission is extending its Asia promotions until well after Chinese New Year to help shift surplus volumes
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ArticleWAC to ramp up post-CNY promos
The Washington Apple Commission will extend its Asia promotions until well after Chinese New Year to help shift surplus volumes
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ArticleOppy ready for Honey Belles arrival
Honey Belles from Kiwi Crunch will open this year's New Zealand pear season in North America
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ArticleHuge steps forward for Kanzi
Ten years since its launch, the branded apple is available year-round and starting to make a splash in new, emerging markets.
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ArticleRetailers show support for Spanish topfruit
Research shows that a higher proportion of apples and pears on sale in Spanish supermarket today are produced locally
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ArticleScotland needs national brand, report finds
Exports growth in Scotland would benefit from a policy-backed national brand, as well as better freight infrastructure
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ArticlePink Lady may use the force
The apple brand's airing of the new Star Wars trailer has some predicting a tie-up between the two this summer
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ArticleFresh produce firm looks to 'grow in different areas'
ERMS UK enters new era as it joins forces with a PR firm in a bid to be more proactive and invite interest from a range of businesses
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ArticleDole urges consumers to Get up and Grow!
Fresh produce giant aims to show that a lifestyle full of fresh produce has far-reaching benefits