All Marketing articles – Page 283
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ArticleDole Europe set to launch My Energy
New campaign will draw on new research to tell consumers about the potential health benefits of fresh fruit and vegetables
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ArticleLil Snappers pink combo bag unveiled
The bag contains Pink Lady apples and Cara Cara Navels and is the latest joint offering from Stemilt and Sunkist for children
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ArticleTesco ranks UK towns by fresh produce preference
Shoppers in Dorchester buy fruit and veg more regularly than any other place in the country, retailer claims
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ArticleGourmet Trading launches biodynamic blues
Company says the blueberries, sourced from Chile, are targeted at environmentally aware consumers
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ArticleMarketer of the Year Award 2015: call for nominations
Nominations open for the fourth annual PMA-Produce Plus Marketer of the Year Award, the prestigious accolade for the Australian and New Zealand fresh produce and floral industries
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ArticleWAC assures retailers its apples are safe
The US apple industry is working to ensure retailers and consumers are aware that Washington apples are safe to consume
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ArticlePolitics and football keep Bramleys off top spot
Apple campaign on social media generates views in the multi-millions, with only specific football and politics topics proving more popular
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ArticleGiumarra welcomes DulceVida stonefruit
Group introduces its exclusive line of stonefruit varieties bred in Europe
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ArticleScott Farms unifies as global brand
North Carolina sweet potato firm merges marketing with UK subsidiary Scott Farms UK to create consolidated global brand
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ArticleBanaBay broadens product range
Fast-growing banana marketer expands beyond tropical fruits with addition of New Zealand apples and Mexican limes to its offer
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ArticleLabelling offers fresh hope for Japan
Proposed new labelling laws offer renewed hope for Japan’s ailing produce industry
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ArticleEroski signs up Valencian citrus PGI
Oranges and juice to be marketed under the supermarket’s premium Eroski Natur label
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ArticleAxia inks deal with Village Farms
Dutch seed specialist announces first ever exclusive North American partnership
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ArticleStemilt launches Valentine’s Day promotion
Apple marketer plans to paint produce departments red in February by featuring Red Delicious as its “Apple of the month”
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ArticleRiding out the storm
South African fruit exporters have faced a difficult start to 2015, with an early grape season leading to a buyer’s market, and the Russian ban diverting Europe’s suppliers to the Middle East
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ArticleSpecial report: Outside the box
Does a cod have anything in common with a cabbage? What can potato production learn from pork? And what could an avocado producer take from the automotive industry? Nina Pullman finds out
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ArticleInterview: Ready for action
Pret salads have become a mainstay of many an office lunchtime, leading to the chain’s strong sales growth. Category buyer Kay Savile talks to Nina Pullman about consumer trends in snack salads and how buying plans change during the year
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ArticleInterview: Brand Batchelar
Director of Sainsbury’s brand, Judith Batchelar, chats to Nina Pullman about price cuts, satellites and why Mike Coupe is in it for the long-term
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ArticlePoised for a bright future
Raspberry returns were down in 2014 as high yields led to retail promotions, but the news is a drop in the ocean for the consistently strong soft-fruit category
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ArticleChina’s banana market up for grabs
ProEcuador has plans to promote Ecuadorian bananas in China in hopes it can secure a greater slice of the import market