All Marketing articles – Page 285
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ArticleInterview: Tattie high
Martyn Fisher meets the owner of Scottish produce firm Stirfresh, which hopes to use a tie-up with a comic book character for its branded range as a springboard to success
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ArticleInterview: Scaling produce ridge with Heritage
Martyn Fisher spoke to Nisa’s Heritage brand manager, Erin May, about the c-store chain’s plans to grow its produce range
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ArticleInterview: Bowling towards the future
Florette’s commercial manager Sandy Sewell chats to Nina Pullman about marketing plans for 2015, the trend for ‘extra convenience’ and the potential for the salad bowls
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ArticleKiku launches branded apple juice
Trademarked apple variety now being used to produce premium juice product, which has made its debut in Germany
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ArticleFlower Sprout to make international debut
The vegetable will be available in a number of European countries from this year
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ArticleCosta Rican banana exports to EU up
Corbana sums up 2014 as a positive year for the export industry in Europe
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ArticleBritish Herbs revamps logo and website
Trade body unveils image makeover in time for annual conference, and says it aims to reach more in the herb supply chain
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ArticleBoldly going where no Opal has been before
Opal apples were included on the fifth operational cargo delivery mission to the International Space Station
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ArticleFlorette unleashes £600k Baby Kale marketing campaign
A £600,000 mixture of digital, print, press and underground advertising to target more than five million on-the-go health-conscious foodies
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ArticleNY growers unveil new apple variety
RubyFrost is being marketed as a seasonal wintertime apple and is available for a limited period only
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ArticleHalls celebrating 125 years of growth
Sub-tropical produce supplier Halls is marking its 125th anniversary with a series of events and a new brand identity
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ArticleApples for Health campaign launched in India
Stemilt Growers strengthens partnership with IG International through launch of new promotion
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ArticleMurcian veg packs promote region’s tourism
One million labels on key vegetable lines on sale in Germany during January to feature marketing for Murcia’s Costa Cálida
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ArticleNew Spanish berry brand lands in Europe
Cuna de Platero’s Berrycatessen label to include premium varieties such as Adelita raspberries
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ArticleKingston limbers up for Peruvian mango deal
Excellent quality augurs well for new season says president Ken Nabal
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ArticleSuper Bowl to see fresh produce first
Avocados From Mexico claims crown as the first fresh produce brand to advertise during the the Big Game
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Article‘Blue Whale Bobby’ runs marathon for charity
Blue Whale employee Bobby Barton has so far raised €3,431 ahead of running the London marathon for cancer charity Leukaemia Care
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ArticleApples feature in South Tyrol promo
Campaign teams up province's apple offer with South Tyrolean speck and Stelvio cheese for three-year advertising push
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ArticleStemilt publishes pear report
Group's FruitTracker programme has published its second Stemilt-O-Graphic
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ArticleChile courts Scandinavian consumers
Chilean blueberries set for major promotional push in January and February