All Marketing articles – Page 279
-
ArticleBrands crucial to berry growth
GBC2015: Key players in global berry business say they regard branding as hugely important to its future development
-
ArticleGetting the blues at GBC2015
Three leading marketers speak at the Global Berry Congress about challenges and opportunities for blueberries
-
ArticleJapanese promotion accelerates development
In-store activity ramps-up demand for Australian grapes, with up to 100 containers to be sent this season
-
ArticlePrince de Bretagne segments spuds
The French marketer's range of early potatoes is to be split into two separate brands, Primaline and Prima Breizh
-
ArticleCereza del Jerte DOP volumes rise
Volume of fruit sold under the geographical label doubled last year says regulatory council
-
ArticleMinions to market Australian bananas
HIA hope to cartoon characters will spearhead promotional campaign for 2015 domestic season
-
ArticleBertels named Mission’s marketing VP
He replaces David Austin who retires as marketing director after 18 years
-
ArticleEurofruit May 2015 – focus on consumers
Take part in our next issue, which features a broad range of topics designed to showcase the best in the industry
-
ArticleCanadian push for Colombian exotics
Procolombia has partnered with Caribbean Exotics for in-store promotions at 22 Fortinos stores in Toronto
-
ArticleSchool Fruit Scheme funds confirmed
National allocations of €150m in funding for the School Fruit Scheme have been voted in
-
ArticleAvocados from Mexico in new promo
Campaign teams up with Dos Equis and Sauza tequila for Ultimate Mexican Fiesta promotion
-
ArticleFresh Express in multi-product launch
Group debuts eight new products, including Functional Health Salad Kit line
-
ArticleJersey buoys potato market
Favourable conditions on Jersey have pushed planting ahead of last year, with early-season demand expected to be strong
-
ArticleSara Cox backs berries
Radio DJ is the new face of an industry campaign to enhance berries' position in the snack market
-
ArticleSolid year for UK soft fruit
Strawberries still account for the vast majority of soft-fruit sales, and it’s been a special fortnight for the red berry, while blueberries are riding the crest of wave
-
ArticleZespri defends buyer visit to NZ
Group issues statement describing all-expenses trip for international buyers as "great opportunity" to secure kiwifruit sales
-
ArticleMonty Don addresses growers
A Horticulture Wales event hosts speed networking and Q&A sessions to encourage collaboration in Welsh supply chain
-
ArticleChefs help Zon launch asparagus campaign
New promotion for homegrown white asparagus should help marketer maintain its leading position in the Dutch market
-
ArticleNew cultivar developer emerges in RSA
Riaan van Wyk and Liezel Kriegler head up re:inc innovation, which has acquired the majority of rights to former Colors Fruit breeding programmes
-
ArticlePink Lady adds new apple varieties
The brand's US division says the addition of five new varieties means new-season supplies could arrive up to two months earlier