All Marketing articles – Page 279
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Fresh Studio hosts kiwifruit promotion
Consulting firm collaborated with E-town for a kiwifruit brand awareness event in Vietnam on behalf of client Zespri
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Co-op touts new purple vegetable
Purple mange tout - grown in northern Kenya - has a similar taste and texture to the more familiar green variety
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Giant onions launch at Tesco
Stourgarden introduces Spanish Giant Onions with single centre and milder taste
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AREFLH publishes cookbook
The European assembly has launched a cookbook to inspire consumers to add more fresh produce to their diets
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ANPP launches new campaign
The new promotional push from France's apple association is targeted at both adults and children
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United honours Joseph Procacci
Chairman and CEO of Procacci Bros Sales Corp to be handed United Fresh Lifetime Achievement Award
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Tomato advert angers Italians
Producers in south of country up in arms over Pomì advertisement which they say damages their reputation
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Catering giant signs school contract
Specialist education caterers Alliance in Partnership, supplied by Langridge and Total Produce, receives new deal
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Falsely labelled lettuce withdrawn
Lettuce labelled ‘Produce of Spain’ but displaying Union Jack flag and Red Tractor logo withdrawn by The Co-op
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Nunhems' new leeks prove popular
Dutch firm exhibits latest varieties at National Dutch Leek Day, including one developed for UK pre-pack market
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Iceberg tops lettuce survey
A survey on salad-buying habits finds "clear desire" among consumers for small-leaved lettuce
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Tesco unveils Thai fresh produce brand
Group extends Tesco Lotus fruit and vegetable range to 600 items under Eat Fresh brand, to be rolled out over next two years
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Zespri responds to IKGA claims
Kiwifruit marketer issues statement via spokesperson rejecting claims made by the Independent Kiwifruit Growers Association
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Natures Way axes Lasting Leaf brand
Production of branded bagged salad dropped as manufacturer says it does not fit 'strategic direction'
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New exotic fruit 'exclusive' to Asda
New yellow variety of passion fruit arrived at Asda this week as part of scheme to help Kenyan growers supply to UK
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Retailers begin Christmas campaigns
Discounters aim to boost 2012’s winning share of Xmas market while big four go for loyalty and strengthen ranges
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Aeon Hong Kong launches virtual stores
Stores at railway stations aim to provide local commuters with the opportunity to shop on-the-go
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Coles forms online partnership
Retailer demonstrates innovative marketing strategy as it teams up with popular recipe website taste.com.au
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Washington hosts Russian buyers
Produce buyers from five leading retailers visited the region to look at more direct sourcing options
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US trade signs Sesame Street deal
Growers, suppliers and retailers allowed to use programme's brand and characters for free when promoting fresh produce