All Marketing articles – Page 279
-
ArticlePAIA releases category plan
Peruvian Asparagus Importers Association in the US has published its Category Management Plan for the sector
-
ArticleBranston teams up with Rick Stein's chef son
Jack Stein, son of legendary TV chef Rick, signed up as the ambassador for potato supplier's PR campaign for the Cornish potato season
-
ArticleAussie promo targets Indian mandarin market
Australian programme ready to launch in Mumbai with Fremont and Honey Murcott varieties
-
ArticlePeru expands citrus Quality Seal
From this season the label will be rolled out to several new varieties, including Nadorcott
-
ArticleAroma mist and levitating berries offer taste of future
Futuristic display by flavour technicians Bompas & Parr, for British Summer Fruits, also includes ‘talking’ strawberry plants
-
ArticleCoregeo invests in sampling activity
Marketing group sets out sampling programme to push key brands Tenderstem and Pink Lady
-
ArticleNaturipe Farms keeps berry offer fresh
Varietal and packaging innovation is boosting demand within the berry category
-
ArticleERMS to sponsor Cambridge United youth team shirts
New deal follows on from last season's sponsorship of the senior team's away shirt, worn during a game against Manchester United
-
ArticleMost successful 'ever' Healthy Eating Week
A quarter of all UK school-aged children from 7,400 nurseries, primary and secondary schools across the UK participated
-
ArticlePromo partnership pushes Well-Pict berries
Farm Star Living Teams up with Well-Pict Berries for a Summer of Strawberries in the US
-
ArticleProduce World site closure leads to 100 job losses
Company's closure of its Butterwick operations will see 120 staff transfer to new JV site but 100 opt for redundancy
-
ArticleVeiling Zon granted royal title
Dutch fresh fruit and vegetable supplier marks centenary with special anniversary event in Venlo
-
ArticleConference targets German market
VLAM and GroentenFruit Bureau’s successful Conference pear campaign in Germany is set to be extended to the rest of the country
-
ArticleIGA pushes independence
Australian retailer has launched new campaign calling for consumers to shop at independent stores
-
ArticleWellpak launches berry and tomato snack pots
Evesham supplier has launched cherries, blueberries and cherry tomatoes as one 5-A-DAY portion snack-pots
-
ArticleParsnip suppliers urge consumers to root for the underdog
What can be done to help boost the image and versatility of parsnips, the roots category’s ‘unsung hero’? Martyn Fisher finds out
-
ArticlePutting the va va voom into veg
Processed food arguably leads the way in effective, catchy and long-lasting advertising slogans and campaigns, but fresh produce marketers are starting to close the gap
-
ArticleThe US apple challenge
Life has not been easy for US apple suppliers in recent times, but those that remain are bullish about the future
-
ArticleTop-fruit volume sales soar
Volume sales are soaring as low prices make top fruit more attractive than ever to consumers, while growers say new-season conditions look promising
-
ArticleAHDB formally announces rebrand
Under Peter Kendall’s newly-unified AHDB, the Potato Council now operates as AHDB Potatoes alongside other sub-sectors