All Marketing articles – Page 276
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ArticleDutch retailer introduces fresh produce happy hour
Hema says the promotion is designed to increase sales and cut food waste
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ArticleCoregeo launches research campaigns
Brand marketing specialist launches integrated marketing campaigns for Tenderstem and Pink Lady
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ArticleFlagship Zespri store opens in Shanghai
Chinese distributor Golden Wing Mau opens Zespri wholesale flagship store in Shanghai, the first of its scale worldwide
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ArticleNorman Collett, SGT and FGA form new top fruit business
Major merger involving Norman Collett and two others will create Avalon Produce, which will start trading in the 2015/16 season
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ArticleÉgérie extends tomato range
France’s Prince de Bretagne has broadened its vine tomato selection with the launch of Égérie, a variety lauded for its excellent taste
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ArticleItalian trade looks for Expo boost
Fresh produce marketers in Italy are hoping the six-month event will focus greater attention on their products' quality
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ArticleMarkets converge for campaign launch
The Love Your Local Market campaign is rapidly growing into an international movement, with 16 countries so far getting involved
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ArticleGiumarra debuts avo nutrition initiative
Giumarra Agricom International announces its “Nature’s Partner – Your Partner for Nutrition” avocado marketing initiative
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ArticleRubigold apples launched in China
BW Griggs & Sons has launched its Rubigold Tasmanian-grown apples in China
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ArticleVining pea sector gains first-ever conference
First event will be held this November with talks on marketing, R&D and future trends in the sector
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ArticleProduce firms in 'inspiring' stock exchange honour
Range of firms who work in fruit and veg included on the London Stock Exchange's 1,000 Companies To Inspire Britain 2015 list
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ArticleTesco to sell collagen-rich juice
Backed by Spanish group AMC and skincare brand Natura Bissé, healthy juice range Beauty & Go is going mainstream
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ArticleGreenvale tokens drive volume and value growth
Unit sales have increased by 36.2 per cent year-on-year, and value sales are up by 18.1 per cent y-o-y thanks to 'Potatokens'
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ArticleMr Broko supplier lauded
Award from Murcian Chamber of Commerce recognises company’s success in boosting region’s broccoli exports
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ArticleGrowers demand EU action to avoid repeat of 2014 crisis
Raising consumption and negotiating new export markets are key to improving industry’s fortunes
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ArticleMexican berry boost in China
New agreement with CAWA will reinforce promotion and certification efforts in the Asian country
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ArticleBoost for Aussie veggies in Asia
Horticulture Innovation Australia has shortlisted innovations to boost Australian vegetable exports to Asia
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ArticleTop four ‘have enough shoppers’
Major retailers could benefit from smaller ranges in discounters as consumers finish shop elsewhere, FPJ Live delegates hear
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ArticleDiscipline key to selling India abroad
Indian produce firms must take a disciplined approach to build brand reputation abroad
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ArticleFunding boost for European apples
Joint promotional campaign led by France and Italy will run for three more years, supported by a budget of €5.6m