All Marketing articles – Page 319
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RSA avocado promo success continues
A lower South African avocado crop in 2011 could not prevent the annual UK marketing drive from leaving its mark on consumers
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'Supersize' avocados hit UK stores
Tesco to sell Torres variety, which is three times the size of an average avocado
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Chile to roll-out US promotions
Television advertisement and expanded consumer, trade, retail and foodservice PR to continue generating demand in 2011/12
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Rubens named tastiest apple
Rubens Apple has won the Britain’s Tastiest Apple competition for the second consecutive year at the National Fruit Show.
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Fruit For The Office lands award
Fruit For The Office has been crowned the leader of innovation at the Havering Business Awards.
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First lady lauds school salad bar
Michelle Obama praises salad bar donations at White House celebration of HealthierUS Schools Challenge
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The Co-op unveils rebranded packaging
British grocer plans to underline its close links to UK's fruit and vegetable producers over coming 12 months
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Produce gets tricycle treatment
In Paris, a new means of distributing and promoting fresh produce is being trialled: the tricycle
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Sunkist joins Nutrition Comms Network
Citrus marketing co-op partners USDA to raise awareness of new dietary guidelines
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United and PMA 'discuss merger'
PMA and the United Fresh Produce Association are considering a merger of their operations, according to reports
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Macfrut hands out Oscars
Prizes handed out across four categories to reward innovation in the fresh produce industry
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PMA moves with the times with rebrand
PMA launches new branding as its CEO urges greater focus on food safety at the 2011 edition of the association’s annual trade show
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Produce World awards employee gongs
The first ever Pride of Produce World events have recognised some outstanding employees at the company.
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Proexport thinks big for Fruit Attraction
Murcia aims to demonstrate the region's quality, food safety and range of fruits and vegetables at the Madrid exhibition this week
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Best lands Macfrut Oscar
Macfrut Committee recognises company for the development of its laser technology for foreign material detection
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New TV spot for Pink Lady
Pink Lady's new advertising campaign throughout Europe intends to stress the natural goodness of the apple
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Cleantech honour for Purfresh
Group listed in the Global Cleantech 100 as one of the most promising clean technology companies in the world
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Enza confirms Jazz crop forecast
Marketer expects to produce around 800,000 tray carton equivalents this season in France, Italy and Switzerland
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KIKU scores with Greek campaign
Trademarked apple brand's sponsorship of UEFA Europa League participant PAOK helping it achieve marketing goals
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Italians out in force at PMA Fresh Summit
Several leading companies present and looking to consolidate North American trade as part of European Flavors collaboration