All Marketing articles – Page 319
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ArticleWashington cherry order continues
Growers vote in favour of continuing the industry's federal marketing order at referendum
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ArticleGF Group to unveil Fratelli Orsero brand
New label to be used on Italian company's fruit following decision to end long-standing marketing deal with Del Monte
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ArticleAgrexco aims to bounce back in 2012
Under the guidance of new owner Gideon Bickel, the fallen Israeli fresh produce giant is aiming to re-establish itself this year
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Article
Del Monte turns up the Heat in Miami
Fresh produce giant enters into sponsorship agreement with Eastern Conference NBA team Miami Heat to be organisation's official fruit provider
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ArticleSan Francisco tastes European Flavors
European promotional project is on show at the Winter Fancy Food show in San Francisco, US
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ArticleEmiliano Escobedo quits Apeam for HAB
Eduardo Serena is to take on the role of marketing director at the Mexican avocado organisation, replacing Emiliano Escobedo
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ArticleKleppe wins Argentinean award
The apple and pear giant has received national recognition for its innovation, excellence, commitment and hard work
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ArticleIndustry aims for positive year in 2012
Freshfel puts 'challenging' 2011 behind it by taking the lead in assisting Europe's fresh produce industry through a series of planned initiatives
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ArticleSputnik backs UK cherries and plums
PR agency will help encourage customers to increase consumption of UK-grown stonefruit
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ArticleInterfel prepares for Fruit Logistica
The French interprofessional organisation will this year focus on education, encouraging visitors to relive their childhood memories
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ArticleGrower of the Year nominees unveiled
The finalists for Grower of the Year 2012 have been announced.
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ArticleExporter proposes India-Pakistan mango cooperation
India and Pakistan should set aside differences and jointly promote their mangoes to international markets, says leading exporter
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ArticlePiazza Italia prepares for Fruit Logistica
Leading Italian companies to offer warm welcome to existing and new industry contacts at exhibition event in Berlin
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ArticleCalifornia Giant launches website
Site appeals to health enthusiasts and offers a range of features for both consumers and trade partners
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ArticleUK schools enter South African fruit comp
The South African fruit industry has launched a new competition for UK schools.
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ArticleApple brand Joya to target teen market
Joya is looking to attract teenage consumers to the apple brand with a sporty image on its release at the end of January
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Article
Diet confusion creates market window
There are opportunities for the industry to capitalise on the new-year dieting bonanza as diet-confusion reigns, research from market analyst Mintel reveals.
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ArticleNew identity for Chile's fruit industry
New branding strategy emphasises the importance of the country's workforce in its rise to becoming a world fresh fruit leader
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ArticleHerry joins French ministry
Formerly of Interfel, Xavier Herry has moved to the agriculture ministry to drive the food sector through partnerships
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ArticleHass Avocado Board gears up for Big Game
Board dishes up recipes in anticipation of boom in avocado consumption for this year's Super Bowl on 5 February