All Marketing articles – Page 319
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ArticleInterview with Florida Grapefruit
Director of public relations for the Florida Department of Citrus Karen Mathis speaks to Nina Pullman about the company’s ambitious marketing plans for 2014
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ArticleHealth benefits of apples are ‘gagged’
Top-fruit industry says EU regulations that ban research showing the health benefits of apples are 'damaging' sales
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HAB hails success of marketing efforts
Five-year review concludes that industry-wide campaigns have increased demand and boosted grower returns
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Stemilt celebrates 50-year milestone
Wenatchee-based group introduces a special anniversary box to mark its 50th year in operation
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ArticlePaterson urges Brits to buy homegrown
Addressing Oxford Farming Conference, UK environment secretary queries why 24 per cent of food eaten in country is imported
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ArticleTesco relaunches healthy range
The new brand, Tesco Healthy Living, will replace the retailer's Light Choices and Tesco Eat Live Enjoy brands
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ArticleWin a year's supply of chips
£30,000 worth of the UK's favourite potato-based snack up for grabs for caterers courtesy of chilled chips brand Lord Chips
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ArticleNew Bramley idea targets the public
TV chef Phil Vickery to help promote competition to boost usage and awareness of Bramley apples
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ArticleFirm bags Walking with Dinosaurs deal
British potato giant excited for 'pizazz' of promotional packaging campaign with popular Christmas blockbuster film
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ArticleFirst European pears hit US retail shelves
European Flavors aiming to market around 1,000 tonnes of Italian fruits and vegetables in US East Coast by the end of the year
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ArticleHave yourself…a citrus in a stocking
MMUK and Marks and Spencer have teamed up to provide a festive offering of five clementines in a stocking
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ArticleGrower relaunches soup brand
Bartlett Bowlfuls are set to hit Tesco’s shelves with fresh design and new flavour combinations
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ArticleTesco welcomes exclusive Meyer Lemons
Citrus variety lands on retail shelves supplied by MMUK
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ArticleSyngenta sells US fresh produce arm
Dulcinea Farms is sold to international grower Pacific Trellis though Syngenta retains supply agreement for melon seeds
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ArticleNew veg-packed stir-fries at The Co-op
A range of new stir-fry meals are set to be unveiled by the retailer as part of its 'Loved by us' range
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ArticleInnovation Award candidates unveiled
Fruit Logistica innovation Award 2014 will be contested by companies from the Netherlands, UK, Japan, Germany, Austria and Switzerland
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VideoFruity mascots for Expo 2015
Milan event organisers team up with Disney to place fresh produce centre stage at international exhibition
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ArticleNew platform brings growth online
China’s e-commerce boom is creating an exciting new channel for fresh produce marketers, but profitability is a challenge for service providers
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ArticleBroccoli brand in fight against hunger
Tenderstem will sponsor Action Against Hunger in 2014 to contribute to vital emergency aid the organisation supplies
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