All Marketing articles – Page 317
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Big plans for Nergi kiwiberry
There are high expectations for new kiwiberry brand Nergi, with European production predicted to increase rapidly until 2016
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Chile unveils blueberry brochure
Comprehensive nutrition resource to help continue driving US consumer interest in purchasing fresh blueberries from Chile
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Plant & Food Research launches blog
New Zealand group aims to better communicate news, events and research activities
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Walmart launches healthy eating label
The icon will appear on hundreds of food items to provide shoppers with a simple way to make healthier food choices
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New logo for Hoogstraten
The Belgian auction has launched its new logo, in addition to a new marketing campaign for strawberries
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Angello pepper lands Innovation Award
Syngenta's sweet and seedless pepper fights off strong competition to land the prestigious Fruit Logistica Innovation Award
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Indonesian mangoes make maiden voyage
Seafreighted Indonesian mangoes made their debut in Hong Kong last December, prompting interest in marketing opportunities across Asia
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Zespri and T&G deal "more likely"
Chances of collaborative marketing deal allowing T&G to ship its own varieties to new export markets said to be improving
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Responsibly Fresh label launched in Berlin
Flanders' new sustainability label, Responsibly Fresh, was unveiled at Fruit Logistica for the very first time
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La Linea Verde supports school scheme
Leading fresh convenience company set to supply ready-to-eat fruit and vegetable snacks to schools across Italy
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Actress Huffman takes star role at Dole
Emmy-winning actress Felicity Huffman has been cast to motivate Americans to make their perfect salad as part of an extravagant multimedia campaign for Dole salads.
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Pear-fect Fruit Logistica for Mr Fruitness
'Fruitness, Enjoy it!' is showing off a piece of Italian fruit excellence at the Berlin event – the PGI Emilia Romagna Abate Fetel pear
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Maersk launches corporate movie
'We are Maersk' details the efforts of the group's major business segments and includes testimonies from company leaders
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Enza revamps kiwifruit branding
Enza has launched its new ‘Taste Explosion’ kiwifruit branding scheme this week at Fruit Logistica in Berlin
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FPC calls for end to consumption 'decline'
Europe needs to tackle decline in eating fresh produce, says Fresh Produce Consortium in wake of new Consumption Monitor's release
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Univeg welcomes Dominican representative
Fairtrade and social responsibility were high on the agenda for the recent visit of Ambassador Dr Federico Alberto Cuello Camilo
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Style Icons: Best Fresh unveils premium range
The Best Fresh Group has launched a new fresh fruit and vegetable brand called Icons with packaging designed to present the season's 'most beautiful' and 'tastiest fruit and vegetables' in a striking box.
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Gruventa plans 'high-tech' promotions
Spanish marketer to focus on range of technology-driven promotions during 2012
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Best Fresh Group launches 'Icons'
Dutch fresh produce group will introduce new 'best of the season' brand at Fruit Logistica 2012
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Total Produce launches QR reader app
Branded smartphone app will allow shoppers to scan codes on product packaging and download targeted content