All Marketing articles – Page 321
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Stemilt lauded for sustainability
Group is named on the Washington state Green 50 list for its Responsible Choice programme
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Norman Collett and MWW recognised
Fresh produce suppliers Norman Collett and Minor, Weir and Willis (MWW) have been named in the Telegraph 1000.
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Chiquita battle taken to Twitter
The fight for the right to host Chiquita's headquarters in the US takes a turn for the Tweet
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Florette plans major UK push
Group to invest €5.8m in 2012 marketing campaign that aims to tap into sporting and celebratory feel-good factor
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Rijk Zwaan Mellissimo melon launched
Consumer research aids decision to introduce Piel de Sapo variety onto the UK market, Freshinfo reports
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Nature Counts for four Dutch growers
The Greenery awards its prestigious standard to four of its growers displaying impressive records of sustainable cultivation
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UK consumers are backing brands
Despite overall fragile consumer confidence, trust in brands has actually risen in the UK, according to new research
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Stonefruit growth plan for RSA promotions
Promotional campaign continues in the UK with particular focus on increasing winter sales of South African stonefruit
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Crunch Pak to debut new products
DipperZ and Disney Princess Foodles feature among the new products to be showcased at PMA Fresh Summit next month
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Chiquita launches MyPlate initiatives
Group aims to provide consumers with ways to incorporate healthy, fresh foods into their daily diets
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Marketing boost for greenhouse crops
A new guide from two Canadian produce groups aims to help raise consumer awareness of the greenhouse sector
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FPC considers EU funding bid
UK fresh produce association may bid for EU funding for Europe-wide campaign for British fruits and vegetables
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Confident Colors Fruit ready to grow
South African exporter Colors Fruit has reported it is ready to resume growth and sees tremendous potential for South African fruit in Asia
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Branding value under the microscope
Finding the value in fresh produce branding and packaging was a hot topic of discussion during day two of Asiafruit Congress
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Spanish campaign receives official backing
Promotional strategy conceived by Hortyfruta and Proexport gains official seal of approval
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Italy shows great interest in Hong Kong
More Italian fresh produce companies than ever took the opportunity to exhibit at Asia Fruit Logistica in Hong Kong this year
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Italy impresses buyers in Moscow
Presence of leading Italian players on European Flavors stand at World Food Moscow reflects country's export ambitions
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Disney makes healthy living fun
New ‘D-Lightful living’ programme aims to help families make better health and nutrition choices
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Sun World makes RSA grape move
Sun World International expands its South African grape marketing portfolio as New Vision and Suiderland sign licenses
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Fruit consumption suffers through misconceptions
A national survey has revealed that more than a third of parents let their children snack on chocolate or crisps rather than fruit as they are more convenient - or simply less hassle than resisting requests for unhealthier choices.