All Marketing articles – Page 314
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Article
T193 Ltd wins new apple rights
New Zealand fruit company T193 has won a licence to grow and globally market a new apple variety that is expected to meet strong demand in Asia
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ArticlePAIA celebrates ten-year anniversary
The association will this year focus even greater efforts on spreading the positive word about Peruvian asparagus within the US market
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ArticleFruit and Veg Week hits Flanders
Last month saw the start of the new All Day Long campaign in Flanders, starting with Fruit and Vegetable Week
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ArticleIt's Fresh! supplier awards marketing brief
College Hill set to help Food Freshness Technology expand its ethylene removal technology business in Europe and the US
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ArticleEuropean suppliers 'must add value'
New report by Rabobank highlights how a changing fresh produce industry has altered the role of suppliers
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ArticleBananarama members in multi-million pound TV courgette campaign
The original members of Bananarama are ending their banana split to promote the courgette industry under the new band name Courgette-About-It.
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ArticleFootball-themed salads for Italian fans
La Linea Verde makes increased sales its goal with a new range of bagged salad packs to coincide with Euro 2012
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ArticleKingston launches Sugar Pine drive
The US group has announced a spring MD2 pineapple promotion plus a new appointment as part of a strategy to grow sales
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ArticleFreshfel worried by consumption figures
Association is 'extremely concerned' by 'alarming' downward trend in fresh produce consumption patterns across Europe
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ArticlePeru unveils Hass avocado campaign
Consumer and trade activities for Peruvian Hass avocados will run throughout the European summer in the UK, France and Germany
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ArticleOscar highlights sustainable side
Actions are planned for sustainable development week to promote French kiwifruit's environmental credentials
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ArticleEsther Schweins highlights Spanish products
Actress and face of ‘We Care, You Enjoy!’ campaign appears on TV show to promote Spanish fresh produce
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ArticleDutch strawberry season underway
Royal Fruitmasters buys first cartons of Sonata strawberries at its own auction, with the proceeds all going to a Dutch charity
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ArticleSmoothies “must live up to claims”
Fruit drink producers need to be more honest about the content of their smoothies and juices, argues consumer group
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ArticleChiquita campaign rolls into Milan
International fresh produce company Chiquita's Italian division has unveiled a new advertising promotion designed to draw attention to the quality of its branded bananas among commuters and tourists in Milan.
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ArticleTalking Heads | Thierry Mellenotte
Fruitnet.com talks to Pink Lady Europe's general manager Thierry Mellenotte about his career so far and his thoughts on the industry
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ArticleChiquita's magic visit to Disney park
Fresh produce giant offers Magic Kingdom visitors a variety of fruit and a free day at the Florida park
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ArticleEmirates SkyCargo recognised for excellence
Dubai-based group wins the Platinum Award at this year's Air Cargo Excellence Awards
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ArticleItalian group aims to alter perceptions
New venture involving many of Italy's leading fresh produce firms will look to change consumer's view of fruit and vegetables
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ArticleMHAIA unveils radio campaign
The Avocados from Mexico consumer marketing drive will hit US airwaves for 10 weeks this spring to encourage greater avocado consumption in 13 markets