All Marketing articles – Page 314
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ArticleKingston broadens imported mango supply
Greater demand for mangoes among US consumers prompts local importer-distributor to ramp up Ecuadorean arrivals
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ArticleGlobal deal pushes red-flesh apples
Fruit marketers from 11 countries are to collaborate on bringing new varieties of red-flesh apples to market within five years
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ArticlePotato Week influences young
This year's Potato Week has succeeded in influencing younger UK consumers, while promoting the new classification system
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ArticleEgg plants idea for new campaign
PR campaigns that are modestly funded and yet cleverly put together ought to be a more prominent part of the sector’s effort to raise fruit and vegetable sales
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ArticleUS promotional funding in doubt
Funding for horticultural marketing bodies such as the Washington Apple Commission could dry up if the US Farm Bill is not renewed
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ArticleDalinco named tastiest Dutch apple
Tastiest Apple in the Netherlands jury describes eating the variety as like "biting into a piece of summer"
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ArticleNew venture for marketing expert
Former Del Monte and Chiquita director Maurizio Pisani has set up a new marketing consultancy for the fresh produce trade
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ArticleEthical angle for South Africa campaign
Beautiful Country, Beautiful Fruit campaign highlights the role that the industry plays in improving life for disadvantaged people
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ArticleReady Pac picks up PMA award
Group's Cool Cuts salads and mini meals recognised with the PMA impact award for packaging excellence at Fresh Summit 2012
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ArticleChep reveals Del Monte contract
Reusable pallet pooling group continues partnership it has maintained with the fresh produce giant since 2006
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ArticleMarlene wins social media award
VOG's apple brand receives Estrella de Internet for best Facebook page at this year's Fruit Attraction in Madrid
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ArticleBonduelle turns to internet
The French convenience food supplier is undertaking an internet campaign in Poland to promote its smaller cans
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ArticleDutch government pulls board funding
Private enterprise set to take up promotional slack after national horticulture boards are wound up at start of 2014
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ArticleRijk Zwaan tops Hillenrad 100
Group leads the Hillenrad 100 greenhouse horticulture survey, with Nunhems climbing to 60th place
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ArticleHigh hopes for Spanish persimmon
Greater UK sales are already being reported this season as the industry looks to better record numbers seen in 2011/12
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ArticleInterfel gets backing for kids
A new joint programme between France and Italy will gain EU funding to target children about fruit and vegetables
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ArticleItaly takes quality message to Spain
Exporters promote Italy, the Beauty of Quality campaign at Fruit Attraction trade exhibition in Spanish capital Madrid
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ArticleKiwifruit for Kids hits Chicago Marathon
Zespri positions itself at the event to support its US midwest charity Chicago Run
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ArticleGolden night for Sainsbury's
Sainsbury's has won five awards, including Supermarket of the Year for the fifth year running, at this year's 2012 Retail Industry Awards.
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ArticleSunkist citrus joins Lil Snappers line
Sunkist has joined Stemilt’s trademarked Lil Snappers programme as it aims to market small-sized citrus to children