All Marketing articles – Page 315
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ArticleRSA: sustained investment needed
Fresh produce industry leaders call for continued commitment to developing South Africa's export business
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ArticleRSA government restores show funding
Head of South African fresh produce exporters' association reveals breakthrough in negotiations on trade show budget
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ArticleSweet potato campaign takes road trip
Scott Farms' Love Sweet Potatoes campaign is taking to UK roads to educate consumers
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ArticleOrsero brand makes show debut
GF Group's premium brand for bananas and pineapples central to promotional push at Fruit Attraction in Madrid
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ArticleMarket has 'too many' club apples
VOG director Gerhard Dichgans says not all managed apple varieties can survive in market with too many to choose from
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ArticleChingford manager's Zimbabwe campaign
Shaun Hockey aims to raise awareness and support for developing farms and generate funds for good causes
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ArticleOppenheimer becomes Oppy
North American fresh produce company unveils new corporate identity that portrays it as "more nimble and flexible"
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ArticleTesco builds Fresh & Easy brand
Company rolls out new range of salads and vegetables in US, while introducing branded products in UK for first time
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ArticleItaly forms pear sector body
Interprofessional organisation represents 70 per cent of country's fresh pear production and will work to boost the sector
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ArticleWalmart celebrates South African citrus
Week-long promotional activities in the US northeast will mark long-term partnership between US retailer and South African citrus
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ArticleArgentina launches blueberry drive in US
The new season marketing initiative will focus on the early availability, freshness and safety of blueberries from Argentina
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ArticleDole under fire over Ethical Choice brand
Company accused of seeking to "escape scrutiny and potential challenge" by trademarking own version of Fair Trade label
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ArticleAwards glory for Wealmoor
UK group scooped the ethical responsibility title at the Institute of Grocery Distribution’s (IGD) award ceremony
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ArticleInnovation recognition returns in 2013
Applications can now be submitted for the 2013 Fruit Logistica Innovation Award
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ArticleEx-All Black promotes NZ Avocados
New Zealand rugby star Jerome Kaino has put his weight behind the country’s avocado promotions in Japan
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ArticlePink Lady bucks trend in UK
While the overall apple category faces an uphill struggle, Pink Lady is recording major gains on its rivals, especially among women
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ArticleSalanova lands Polish award
Rijk Zwaan's lettuce variety was chosen as 'Product of the Year' during the Fresh Market Fair in Warsaw
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ArticleNZ votes in favour of grower levy
New Zealand’s fruit and vegetable industry will be supported by a grower-funded levy for the next six years following a referendum last week
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ArticleDole unveils new Italian campaign
With competition in Italy intensifying, US company plans to underline the quality of its bananas in the market
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ArticleFirstFruits launches new apple variety
Sweetie, a cross between Gala and Braeburn originating from New Zealand, said to lead pack in terms of sweetness