All Marketing articles – Page 318
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ArticleFrieda's and Fresh Fruit Cuts up for award
Companies nominated for the prestigious PMA Impact Award at the upcoming Fresh Summit in New Orleans
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ArticleBlog: Evaluating the McDonald's fresh produce plan
The fast-food chain's idea will be merely a publicity stunt if its marketing strategies are not amended, writes Martyn Fisher
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ArticleBig £350k potato variety push
Major Potato Council campaign aims to reach 60 per cent of the UK's grocery-buying mothers
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ArticleJ&K Fresh supports cancer cause
The group has pledged its commitment to Breast Cancer Awareness Month in the US with a special temporary pink ribbon logo
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ArticleKingston becomes Kingston Fresh
Kingston Fresh more accurately reflects the importer-distributor’s evolving business as its programmes expand aggressively
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ArticleABC rings in the changes
Argentina’s blueberry industry reveals new image and members, plus planned quality label
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ArticleDel Monte offers Gold for Gold
New promotion offers consumers of Gold Extra Sweet Pineapples the chance to win gold bars and other prizes
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ArticleMcDonald's unveils fruit and veg plan
Customers of fast food giant will soon be able to enjoy a salad, fruit, or vegetables instead of French fries with their Big Mac
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ArticleTurbana partners with Price Chopper
Annual Pink Ribbon produce campaign will educate US consumers about health while raising money for cancer research
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ArticleJaffa prize makes a splash
A group of Solihull teenagers have taken to the water after winning a national contest
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ArticleEcuador mangoes plentiful for Freska
US importer is gearing up for the Ecuadorean season, anticipating an increase in volumes of 20-30 per cent
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ArticleFresh start for SunMoon
Singapore-listed company clears debts after big investment from majority shareholder First Alverstone Capital
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ArticlePink Lady enjoys summer sales spike
Significant press, plus online and social media effort, boost the apple brand's 'coming of age'
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ArticleTV adverts boost salad sales
Florette sees record-breaking sales for Summer 2013 and highlights prepared bowls as the trend to watch
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ArticleTitchmarsh fronts Waitrose apple campaign
TV gardener and chat show host joins grower Jeremy Linsell to promote British apples
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ArticleStemilt and Lantao launch Starkrimson in China
US shipper Stemilt is teaming up with Chinese importer Lantao to be the first suppliers of US Starkrimson pears into China
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ArticleDragon fruit spreads its wings
International demand for Vietnamese dragon fruit continues to rise, and one firm thinks the fruit could one day become as ubiquitous as kiwifruit
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ArticleEgyptian firms target Asia
Four Egyptian produce suppliers have joined forces to market their wares in Asia
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ArticleTesco Malaysia discounts fresh food prices
The hypermarket chain is leveraging on its direct sourcing from local farmers to cut prices of 18 key fresh food lines
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Article
We Care, You Enjoy beefs up UK campaign
Spanish senders reveal plans to reach 38 million Brits with new PR push