All Marketing articles – Page 318
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ArticleProexport to utilise celebrity appeal
Well-known German actress Esther Schweins will highlight ‘We Care, You Enjoy’ campaign at Fruit Logistica 2012
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ArticleNew boost for Lancashire growers
Lancashire produce will get a boost from a new initiative by the local tourist board to promote the county’s food producers and their products.
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ArticlePistachio growers vote for amendments
The US pistachio industry's marketing order will be amended following a majority vote
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ArticleSpanish pick German actress to front campaign
German comic actress Esther Schweins has been unveiled as the face of Spanish promotional campaign We Care, You Enjoy in Germany and Austria.
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ArticleSimple labels to 'revolutionise' potato buying
UK consumers will be able to determine whether their potatoes are firm, fluffy or creamy
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ArticlePomeGreat launches marketing campaign
Television marketing campaign will push the health benefits of pomegranate juice to UK consumers
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ArticleFreshfel urges holistic approach
The fresh produce trade needs to take a holistic approach to increase consumption, pan-European trade body Freshfel Europe has warned.
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ArticleWell Pict launches photo campaign
Premium berry marketer asks retailers and consumers to photograph its produce as part of new social media-driven promotional drive
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Article‘We Care, You Enjoy’ campaign launches
Proexport and Hortyfruta reveal details of three-year initiative, featuring German actress Esther Schweins
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ArticleSector must broaden its approach
Freshfel Europe calls on industry to adopt 'holistic approach' to marketing inherent qualities of fresh fruit and vegetables
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ArticleBrands issued social media warning
Research suggests that users of social media platforms such as Facebook are drawn to brands by added incentives
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ArticleGF Group shows off F.lli Orsero boxes
Company unveils innovative cartons designed to allow easy presentation of pineapples and bananas at point of sale
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ArticleBrands issued social media warning
Latest research from Mintel throws up interesting results for fresh-produce brand owners.
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Article
All Day Long gets co-funding from EU
The Belgian campaign to boost fruit and vegetable consumption has received the continued backing of the European Union
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ArticleSpanish Young Chef of the Year revealed
Foods from Spain announces that Ben Murphy is the winner of its annual Spanish culinary competition
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ArticleKloosterboer picks up sustainability prize
Group receives the Lean and Green Award for dedication to a sustainable business process
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ArticleNZ gold kiwifruit grafted ‘illegally’
Desperate New Zealand kiwifruit growers have taken matters into their own hands by grafting a trial gold variety
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ArticleThe Greenery unveils 2inOne promotion
Dutch marketer aiming to boost demand for Conference pears among German consumers by underlining fruit's versatility
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ArticleSavvy lands Florette campaign
Salad leader's 2012 promotional push in the UK will be driven by Savvy Marketing
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ArticlePink Lady to launch kids brand
France-based apple brand plans new product launch, ‘PinKids’, specifically targeted at children