All Marketing articles – Page 379
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ArticleSouth Africa back in brands game
The FIFA World Cup will play a vital role in supporting a series of brand promotions being rolled out for South African fresh fruit in Europe
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ArticleBramley Apple Week proves success
TV spots and magazine appearances help to push the popularity of Bramley apples in the UK
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ArticleAustralian stonefruit gets helping hand
Australia’s stonefruit industry will receive government assistance in trying to develop export markets in Asia
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ArticleHelp for Australian mandarin exports
The Australian government will help Citrus Australia with a promotional campaign for the country’s mandarins
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ArticleDeveloping a clear picture
Taste Radar offers a unique and dedicated combination of panel feedback and market analysis for the fresh produce business
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ArticleWal-Mart launches Rollbacks drive
The price campaign is taking place across the retailer’s US-based network and covers thousands of items, including food
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ArticleSeason bright for Pakistani mangoes
A bumper mango season in Pakistan is set to be supported with a brace of government-run export promotions
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Article
IGD Food Industry Awards open for entries
IGD’s annual Food Industry Awards are now open for receiving entries.
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ArticlePBH elects executive committee
Foundation also moves to name Fruit & Veggies-More Matters Role Models and Champions for 2010
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ArticleCoastline re-introduces American Classic
Salyer American’s former label will be used on Coastline’s celery and lettuce before being expanded to other products
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ArticleNZ Enza apples arriving mid-April
Enzafruit confirms scheduled arrival of Seatrade vessel carrying first consignment of New Zealand Cox and Royal Gala to Europe
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Article
Scottish Food awards sees entry surge
The 2010 Scotland Food & Drink Excellence Awards have received more than twice the number of entries received last year.
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ArticleNZ to export 1.5m cartons of Jazz
Enza predicts export revenues of €23.7m for branded apple this season as company targets increased sales on domestic market
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ArticleFruitmasters hints at club model for Elstar
Company director Rian Verwoert suggests sale and marketing of the variety could be protected under licence in future
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ArticlePAIA outlines 2010 asparagus plan
Arrivals of Peruvian asparagus into the US are growing year-on-year backed by the efforts of the importers association
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ArticlePMA hands PBH funding boost
Association announces that it is to increase its contribution commitment to PBH with US$250,000 pledge over five year period
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ArticlePositive signs for Valfrutta Fresco brand
Marketing joint venture reveals positive performance in second year as demand for homegrown produce in Italy remains strong
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Article5 A DAY called into question
Research carried out as part of the European Prospective Investigation into Cancer and Nutirtion (EPIC) published this week in the US Journal of the National Cancer Institute has found that eating 5 A DAY does very little to cut cancer.
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ArticleAd Break | Bonanza
The banana brand has experienced a meteoric rise over the past decade, reaching a peak with its inclusion in the Russian edition of Forbes' top 50 brands
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ArticleFreska Produce mangoes to go on air
US importer-distributor to feature on Lifetime Show The Balancing Act with chef Peter Edwards to share mango recipes and tips