All Marketing articles – Page 379
-
Article
Interfel reveals plans for autumn campaign
The French organisation has announced that it will invest in TV advertising this autumn, as well as focusing more on young workers
-
Article
Mastronardi scoops clutch of gongs
Mastronardi Produce took top honours for the second consecutive year for its Sunset-branded tomatoes taking four prestigious gongs.
-
Article
PBH gears up for major marketing month
The Produce for Better Health Foundation's National Fruits & Veggies-More Matters Month is taking place in September this year
-
Article
Easy-peel oranges back on the menu
MMG Citrus has launched the fruit in the UK a month earlier than last year
-
Article
Eurofresh Farms relaunches tomatoes
US tomato producer Eurofresh Farms has redesigned package labels for its fresh tomatoes and cucumbers to inform consumers about growing practices, care and handling tips.
-
Article
USDA advert warns of pest threat
The group has released a television campaign to raise awareness of the threat of invasive pests on the state's fresh produce industry
-
Article
Agrexco offers pomegranate arils
The Israeli group is to market 70 tonnes of the fruit between September 2009 and March 2010
-
Article
PBH joins Dole Fruit Bowl challenge
The foundation is one of five non-profit organisations that could benefit from Dole's Bowl-A-Day Challenge
-
Article
NZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer
-
Article
Tesco doubles its clubcard offer
Supermarket giant Tesco has said loyalty, rather than more price cuts, will keep its customers coming back as it doubled its Clubcard points today.
-
Article
New export focus for Tasmania
Tasmanian horticulture exports have been brought into new focus by the Australian state’s government
-
Article
Slam dunk for Jaffa event
A Tesco car park in South London netted plenty of attention last week as it played host to a British Basketball event sponsored by Jaffa.
-
Article
Exosect shortlisted for Agrow Awards
Intelligent pest management supplier Exosect’s Exosex SPTab solution has been selected as a finalist in the ‘Best Innovation in Non-Crop’ category in the Agrow Awards.
-
Article
Chilean blues target North America
A new committee has been formed to drive greater sales and support existing markets for Chilean blueberries
-
Article
Mexico launches Canadian avo drive
Some 20,000 avocados will be distributed during a Mexican Independence Day fiesta promotion in Ontario on 16 September
-
Article
Picota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
-
Article
Greenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
-
Article
Yorkshire initiative offers cash
Appetizing Innovation is offering food and drink business funding in the Yorkshire region following a chronic “lack of long-term investment”.
-
Article
Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
-
Article
New promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October