All Marketing articles – Page 379
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ArticleFruitmasters secures new berry varieties
Partnership with UK-based Hargreaves Plants set to grant Dutch company exclusive access to new soft fruit cultivars
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ArticleFreshfel hits out at marketing standards
European trade body Freshfel has once again hit out at European Commission legislation on marketing standards in produce, as it questions the move’s effectiveness.
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ArticleRijk Zwaan heads Hillenraad 100
De Lier-based vegetable breeder Rijk Zwaan has become the new leader in the Hillenraad 100, the list that states the 100 most prominent companies in Dutch greenhouse horticulture.
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ArticleApple competition strikes gold
Italian consortium VOG’s recent Golden Apple Tree promotion paid dividends not only for shoppers but also vendors
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ArticleKroger rolls out traceable salads
The retailer's new line of fresh salads includes HarvestMark traceability technology as part of the 'Quality You Can Trace' programme
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ArticleVelasco awarded Spanish honour
The King of Spain has awarded the Cruz de la Orden de Isabel La Católica to Michael Velasco, following a proposal by the Spanish minister for foreign affairs and co-operation.
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ArticleCameo variety named Tastiest Apple
US-bred variety, which is now grown extensively in England, wins Tastiest Apple prize at UK trade fair
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Article
Cream-coloured carrots on sale at M&S
UK retailer Marks & Spencer has this week launched a new organically produced carrot variety
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ArticleHEFF overcomes strong field
Heart of England Fine Foods (HEFF), the regional food group for the West Midlands, has beaten four of the country’s biggest brands to take home a prestigious food industry award.
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ArticleMushrooms tickled pink
Sharp interpack is turning its mushroom punnets pink for Asda, to support the Tickled Pink breast cancer awareness campaign.
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Article
VOG scoops Macfrut gong
The VOG Association scooped the Grappolo d’Oro (Golden Grape Cluster) for export for its dedication to Italy’s fruit and vegetable sector at Macfrut, which was this year declared a success.
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ArticleAvocado Week first for UK
The UK’s first Avocado Week kicked off on Monday, as the Chilean Hass Avocado Association (CHAA) held its fifth annual Avocado Brotherhood lunch in London.
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ArticleBlueberries hit small screen
Blueberries from the South will launch a TV advertising campaign to raise both awareness and consumption of blueberries from Uruguay, Argentina and Chile.
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Article
Whitsundays promotional campaign launches
Australia has launched a ‘Made in the Whitsundays’ promotional campaign to improve the region’s horticultural trade
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ArticleRed Tractor logo hits €10.9bn mark
UK fresh produce logo Red Tractor achieves major rise in retail sales value, thanks to increase in uptake from British growers
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ArticleDole launches new competition
A new competition, linked to the release of animated film Kirikou, is set to be launched by Dole and Exofarm
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ArticleTV exposure to support blues drive
Blueberries from South America will be promoted in the UK via a brand-new television advertising campaign starting this month
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ArticleStrong demand for Midnight Beauty
South African producers reportedly investing in new plantings of Sun World's proprietary variety Sugrathirteen
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ArticleEnd of Eat in Colour era
Eat in Colour has reached an audience of 465 million in its three-year life span but will now just run as a consumer-facing website.
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ArticleCPMA plans 5 to 10 A Day facelift
The Canadian Produce Marketing Association is seeking to further raise awareness of the importance of eating a wide range of fresh produce every day