All Marketing articles – Page 382
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ArticleSpanish citrus targets eastern Europe
Citrus marketer Cítricos Valencianos is running series of in-store tastings in Hungary, the Czech Republic and Slovakia
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ArticleSpanish firms create Russian sales arm
Almerían cooperatives Coprohníjar, Camposol and Hortamar have set-up a Russian sales venture with a Moscow-based partner
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ArticleUSDA launches health competition
Contestants will compete for US$40,000 in prizes as they develop new tools to help raise a generation of healthier kids
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ArticleZespri appoints brand agency in Asia
TBWA Singapore set to manage kiwifruit marketer's brand promotions in key markets across south and south-east Asia
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Article
Let's see those brands, sports fans
Opportunities abound in the world of sport for fresh produce marketers to show off their brands, without it costing the earth
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ArticleAlmaverde Bio targets Greek market
Leading Italian organics brand will feature on billboards near major retailers in Athens and Thessaloniki from this month
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ArticleFirstFruits rolls out Opal apple campaign
Washington State-based marketing group unveils new variety, which is a cross between Golden Delicious and Topaz
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ArticleNMB to undergo USDA referendum
The National Mango Board goes to polls to determine continued research and promotion efforts
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ArticlePhillips lands MorePeople grower gong
Sara Phillips of Majestic Trees landed the MorePeople sales professional of the year at last month’s annual Grower of the Year Awards.
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ArticlePBH to reward heathy families
A new contest asks consumers and their families to write about success stories from their lives involving fruit and vegetables
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ArticleUS ports petition for Chile reprieve
North-eastern ports call for a temporary suspension of restrictions on table grapes imported from earthquake-stricken Chile
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ArticleCal Giant to hit TV screens
A new commercial featuring California Giant Berry Farms' president Bill Moncovich will mark the first day of spring on 19 March
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ArticleTenderstem plots brand relaunch
Broccoli variety set for a brand overhaul, with new logo and website to be unveiled in conjunction with Vitality Show appearance
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ArticlePFK expands retail programme
Produce for Kids is rolling out an in-store campaign called Ideal Meals which focuses on offering healthy meal solutions
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ArticleItaly launches school fruit scheme
Over 5,000 primary schools involved in major new healthy eating programme backed by the Ministry of Agriculture
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Article
Ocean Mist artichokes in TV exposure
The programme will illustrate the journey of artichokes from field to fork and will shortly feature the company’s spinach operation
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ArticleTaste of Kent champions unveiled
Produced in Kent’s Taste of Kent Awards reached an exciting climax last week as the county’s 12 most outstanding and innovative food and drink champions were awarded Kent’s highest emblem of food and drink excellence.
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ArticlePerth delegates advocate branding
Branding is vital for all sectors of the supply chain from wholesale to retail, according to speakers at the debut of FPJ’s Conferences series in Perth.
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ArticleCancer study suggests mango benefit
The US National Mango Board is looking to bolster the marketing of the fruit via a stronger nutritional message
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ArticleExtremadura backs new Picota campaign
The Spanish region of Extremadura is to fund a new promotional drive for Picota cherries in key European export markets