All Marketing articles – Page 378
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ArticleBrand Dossier | KIKU
The apple brand is set to unveil an eye-catching new promotional tie-in with a leading Formula One racing team this month, the latest in a series of sporting endorsements
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ArticleIndonesian fruit consumption lags
Indonesians are consuming half the recommended level of fresh fruit per capita, despite being a big producer of tropical fruit
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ArticleNew website for Total Produce
Total Produce UK has launched a new website that includes interactive sections, shareholder information and company news
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ArticleNew Rockit apples lift off
Sales of the first commercial crop of Havelock North Fruit Company’s new Rockit apple variety have taken off
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ArticlePakistan expands its mango industry
Pakistan plans to introduce its mangoes to different areas by holding exhibitions in various countries around the globe
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ArticleBritish herb PR campaign kicks off
The British Herb Trade Association (BHTA) is to launch a campaign with its new PR agency Mustard Communications featuring a mystery celebrity.
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ArticleSolarelli builds with new TV campaign
Italian premium-quality brand set to promote stonefruit following excellent six months' trading in first half of 2010
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ArticlePink Lady offers taste of summer
The trademarked apple brand will roll out its first print advertising campaign since 2004 as it seeks to maintain its premium position in the UK
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ArticleChile set for average avocado season
Avocado volume will level out in 2010/11 after a bumper crop last year, while promotions step up a gear
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ArticleTaiwanese fruit on show in Singapore
A week-long promotion of Taiwanese fresh produce is underway at Sheng Siong supermarkets in Singapore
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ArticleUnited Fresh in new salad bar pledge
Multiple salad bars to be donated to schools in New Orleans as part of 'A Salad Bar in Every School' campaign
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ArticleAgence Bio launches TV spots
In France, organics are set to get TV time, with a series of short programmes designed to educate viewers
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ArticleRSA launches summer citrus recipes
US retailers to distribute leaflets with links to South African citrus recipes as part of summer promotional campaign
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ArticleDimmidiSì launches freshness campaign
Italian company La Linea Verde rolls out series of new marketing initiatives in support of the fresh convenience brand
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Article
Solar power is the future of marketing
Seasonal promotion is offering the fresh produce industry opportunities to engage European consumers currently riding the summer wave
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ArticleWebsite promotes Enza’s kiwifruit
New Zealand fruit marketer Turners & Growers has launched a new website to promote its new kiwifruit varieties
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ArticleNew mobile application to alert public
US government to report food and product recall information on questionable items direct to consumers’ mobile phones
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ArticleHAB turns to nutrition research
Science-based facts to provide foundation for avocado marketing communication efforts in the US
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ArticleNWPB reorganises staff structure
To better satisfy modern marketing requirements the National Watermelon Promotion Board has created new staff positions
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ArticleTaiwanese mangoes on show in Japan
The Keio supermarket chain in Japan will play host to a promotional display of Taiwanese Irwin-variety mangoes