All Marketing articles – Page 378
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Six L's signs Meyer Tomato deal
Exclusive sales and marketing agreement gives Six L's expanded sales volume and greater growing and shipping locations
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Seald Sweet receives Spanish clementines
Seald Sweet, the co-packer for Imagination Farms, has received its first batch of Spanish clementines from grower Jorge-Garcia Ballester
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Agrexco organic pepper offering begins
The Israel-based group's organic pepper export campaign begins this month, running through until May/June 2010
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Unica launches new brand across Europe
Event also marks the first time that Andalusian brand Lola will be used commercially in major European markets
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Big Apple promo to boost sales
Stemilt’s new ‘Big Apple’ promotion has been designed to boost sales of jumbo apples during the holiday season
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Entries open for innovation award
Companies exhibiting at Fruit Logistica or Freshconex in 2010 are eligible to enter the Fruit Logistica Innovation Award
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Gresty wins John Stewart Shield
Nuffield scholar Peter Gresty has won the John Stewart Shield for his paper on vegetable innovation and processing at the 2009 Nuffield Winter Conference on October 30-31.
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Royal launches new brands
Fresh Royal has used the setting of Fruit Attraction to launch new brands for its pluot and blueberry production
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Brand Dossier | Pink Lady
The future of the Pink Lady brand depends on the introduction of new strains of Cripps Pink under tighter marketing controls
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Produce World hits top 250
Produce World has been named in the annual Top Track 250 league table for the first time as it pursues its vision is to be the “best and most respected fresh produce supplier in Europe”.
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Enza Zaden extends Chinese reach
Dutch Seed specialist has formed a joint venture and established a research and development station in the country
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UK push for Spanish persimon
UK retailers are taking more of an interest in the Spanish-grown exotic fruit, with in-store tastings planned to boost consumer awareness
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Zespri 'on track' as new season begins
With pricing for early varieties said to be low, Zespri plans to roll out a major promotional campaign in European schools
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BioBenessere makes Florida appearance
The promotion of the European organic trade continued last week in Miami with a seminar on the use of organic products in the Mediterranean diet
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PBH exits US promotion board discussion
The establishment of a national fruit and vegetable research and promotion board is now in the hands of US produce trade leaders
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Chilli experts land Slow Food gong
Local chilli experts Joanna and Shawn Plumb, who run Edible Ornamentals, Bedfordshire’s pick-your-own nursery at Chawston, have been awarded a bursary by Slow Food.
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FPC praises standard implementation
The UK's fresh produce trade association has highlighted the success of the introduction of new marketing standards for fresh produce
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Dole launches new competition
For the Blu-ray and DVD release of Disney Pixar animation “Up”, Dole and Exofarm are launching a competition offering various prizes
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Pristine grape release for Mack in UK
Mack Multiples is the first to introduce the new large, crunchy Pristine table grape variety to the UK fresh produce market
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New UK website for The Greenery
Dutch produce giant launches dedicated website for UK market in conjunction with marketing and PR agency Smye Holland