All Marketing articles – Page 383
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ArticleIn-store marketing service for produce
Marketing companies form alliance to launch service measuring in-store fruit and vegetable retail activities
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ArticleHorti Fair offers new prize
Exhibitors given fresh incentive to attract visitors to Horti Fair with introduction of Marketing Cup
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ArticleDinosaur brand sets foot into China
California stonefruit giant Kingsburg is launching its Dinosaur-branded pluot in Hong Kong and China this year
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ArticleBlue Skies crowned for sustainability
UK prepared fruit supplier Blue Skies, which has factories in Ghana, Egypt, South Africa and Brazil, has received a Queens Award for Sustainable Development for the second time in four years.
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ArticleFoods from Spain goes online
The promotional group has seen the benefits of online media for its current Spanish berry campaign
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ArticleAOP Armonia launches new identity
Southern Italy's first association of producer organisations has unveiled its new brand identity at a special meeting in Sorrento
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ArticleRe:fresh finalists unveiled
The finalists for this year's Re:fresh have been announced with some of the industry's biggest players among the nominees.
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ArticleIsraeli pomegranate juice launches in UK
Moshel starts importing 'super-premium' 100 per cent pure pomegranate juice from Galilee mountains of Israel
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ArticleValfrutta arms consumers with new tools
Company launches specially designed orange peeler and kiwifruit slice-and-scoop to promote consumption of its products
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ArticleJack Buck Growers changes name
Fresca-owned chicory and celeriac specialist to be known as DGM Growers
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ArticleNew blueberry promotion in US
“Little Blue Dynamos” television advertisement aims to connect the fruit’s identity with consumer experience
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ArticleReady Pac targets cost-conscious shoppers
US packaged salad company offers Salad Singles as new low-cost, low-calorie alternative to successful Bistro line
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ArticleNew Zealand secures Kanzi apple
New Zealand will soon begin growing Kanzi apples now a major fresh produce marketer has secured marketing rights for the variety
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ArticleAvocados from Mexico backs culinary event
First dedicated avocado cooking and tasting competition encouraged US consumers to prepare more than just guacamole
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ArticleUniveg Germany revives 1x1 brand
Company reveals plans to reintroduce the fresh produce trademark made famous by Chiquita's former subsidiary Atlanta
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ArticleCompagnie Fruitière launches promotion
A new marketing drive is being planned by the French group to highlight the quality of its exotic range from Africa
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Article
Spanish launch double-decker competition
Foods from Spain has launched its annual competition for primary schools in the UK giving youngsters the chance to win up to £2,000 in prize money and see their winning artwork on London buses.
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ArticleMexico eyes Canada avocado potential
New promotional initiative aims to tap into ongoing growth in avocado consumption across Canada
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ArticleSalad bar boost for New Orleans schools
United Fresh Foundation donates salad bars to 33 schools to help increase access to fresh fruits and vegetables for children
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ArticleOranfrizer enters Spanish citrus market
Sicilian PGI oranges on sale in Spanish market for the first time, with exporter confident it can attract premium

