All Marketing articles – Page 380
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ArticleDole Fresh Veg promotes marketing head
Chris Mayhew has been handed the role of director of marketing for salads at the company's vegetable division
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ArticleFreshfel releases consumption report
The latest edition of the association's Consumption Monitor covers fresh produce trends between 2003 and 2008
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ArticlePBH unveils revamped consumer website
The Fruits & Veggies – More Matters consumer information portal has a new look with easier navigation and added value
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ArticleHEFF unveils Diamond Award nominees
The shortlist for the prestigious Heart of England Fine Foods (HEFF) Diamond Awards 2010 has been revealed and there is stiff competition in the new fresh produce category.
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ArticleJapan focused on fruit prices
Japanese fresh produce consumers are becoming increasingly focused on price as their economic malaise continues
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ArticlePineberries hit Waitrose shelves
Newly launched product displays characteristics of both strawberries and pineapples
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ArticleChiquita backs further health drive
The group has pledged support for HealthCorps and The Dr Oz Show in an effort to help Americans take charge of their health
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ArticleUK sales partner for Key Tech
Flo-Mech will be responsible for bringing the group's range of automated sorting systems to UK customers
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ArticleDole backs Fruity Friday
Dole Fresh UK is sponsoring Fruity Friday, a UK-wide campaign aimed at encouraging greater consumption of fresh produce
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ArticleCourt date set for T&G/Zespri hearing
Turners & Growers case against Zespri will be heard over a five-week period beginning on 1 November 2010, it has been announced
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Article
Mexico unveils spring campaign
A range of consumer radio, television and online marketing as well as in-store promotions, print advertisements and merchandising efforts are planned
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ArticleSurinver joins Murcia’s Proexport
Murcia-based cooperative becomes newest member of Spanish region’s export association, Proexport
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ArticleChipmunk promotion for Dole pineapples
A money-off coupon for 'Alvin and the Chipmunks – The Squeakquel' will appear on Dole's tropical gold pineapples in April
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Crunch Pak displays apple products
Group participates in New York City food products showcase, displaying a wide range of items
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ArticleApple marketing budgets under threat
Annual survey measuring competitiveness of apple producing countries reveals investment in promotions may be suffering
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ArticleConserve Italia flies flag with new juice
Company hopes football fever in Italy will boost sales of new pineapple-starfruit drink in the run-up to this year's World Cup
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ArticleEuropean marketing standards appeal fails
Motion to reinstate ban on so-called 'wonky' produce defeated as MEPs concur on the protection of geographical indications
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ArticleFresh Express unveils salad origin tool
Group announces creation of 'Your Salad Story' site and 'Leaf Locator' tool, enabling consumers to track produce supply chain
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ArticleDutch marketeers up for industry award
Jeroen Rooders of Fruitmasters and Willem Treep of Willem en Drees among ten people nominated for Fresh Marketeer 2010
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ArticleJuly launch for ClemenGold campaign
UK promotional initiative aims to develop the market for the premium clementine variety and increase consumer awareness