All Marketing articles – Page 380
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ArticleOppenheimer unveils fresh blueberry deal
This season's roll-out of Oppenheimer’s new fresh blueberry program with Ocean Spray will be cross promoted with blueberry juice
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ArticleFruit Logistica partners with Mexico
North American country set to feature prominently at next year's Fruit Logistica trade event in Berlin
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ArticleDel Monte launches single finger bananas
Distributed in new controlled-ripening packaging, the single finger banana will target “on the go” consumers in North America
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ArticleTurbana unveils new identity
The redesign incorporates both bananas and tropical fruits under one company identity and will serve as the foundation for a new communications campaign
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ArticleTesco US in promotion push
Tesco is embarking on its first major US advertising campaign for its Stateside chain, Fresh & Easy.
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ArticleUS Fresh Fruit Showcase kicks off
A new US joint promotional initiative for fresh fruits has launched in India and Indonesia
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ArticleTesco lands produce gong
Tesco was crowned Hortyfruta Multiple Fresh Produce Retailer of the Year, while Sainsbury’s was named the Supermarket of the Year at a glittering London awards ceremony on Thursday.
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Article
Co-op targets iGeneration
The Co-operative has announced it is to target iPod users with a new magazine-style podcast designed to engage consumers.
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ArticleSpar China scoops international gong
Spar has won the first NACS International Convenience Retailer of the Year Award for its operations in China, beating off competition from Sainsbury’s.
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ArticleJaffa streaks ahead
Global citrus brand Jaffa has put its weight behind the Street Athletics scheme this summer.
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ArticleFreshfel denounces new EU campaign
The group has questioned the recently-launched EU Healthy Eating Campaign for European school children
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ArticleZespri promotions galore
The kiwifruit marketer is currently involved in a number of promotions, as it takes advantage of the important back-to-school period
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ArticleItalian minister calls for pineapple boycott
Luca Zaia says Italians should avoid out-of-season food products this Christmas and buy domestically produced items instead
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ArticleDel Monte pineapple lawsuit rejected
The fresh produce multinational has seen a federal judge dismiss accusations of antitrust law violations on Gold pineapple pricing
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ArticleHealth focus for Italian fresh produce
Series of promotional events set to take place in Verona, Rome and Naples during government-backed 'Three Days of Health'
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Article
New deciduous body for RSA industry
Anton Rabe will head up HORTGRO Services, which has replaced South Africa's Deciduous Fruit Producers' Trust with immediate effect
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ArticleDel Monte launches vending machines
The new line features fresh-cut fruit and vegetable packs of bananas, pineapples, grapes, apples, carrots, celery and tomatoes
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ArticleCDC releases state produce report
Group publishes data summarising fruit and vegetable consumption by US state and highlighting environmental policies to improve diet
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ArticleBrand Dossier | Carmel
Israeli company Agrexco says it is looking to develop its Carmel brand in a number of areas, including packaging and added health value
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ArticleFPC questions EU schemes
The Fresh Produce Consortium has expressed doubts over the effectiveness of the EU's "short-term" healthy eating campaigns