All Marketing articles – Page 374
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ArticleBranding value under the microscope
Finding the value in fresh produce branding and packaging was a hot topic of discussion during day two of Asiafruit Congress
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ArticleSpanish campaign receives official backing
Promotional strategy conceived by Hortyfruta and Proexport gains official seal of approval
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ArticleItaly shows great interest in Hong Kong
More Italian fresh produce companies than ever took the opportunity to exhibit at Asia Fruit Logistica in Hong Kong this year
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ArticleItaly impresses buyers in Moscow
Presence of leading Italian players on European Flavors stand at World Food Moscow reflects country's export ambitions
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ArticleDisney makes healthy living fun
New ‘D-Lightful living’ programme aims to help families make better health and nutrition choices
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ArticleSun World makes RSA grape move
Sun World International expands its South African grape marketing portfolio as New Vision and Suiderland sign licenses
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ArticleFruit consumption suffers through misconceptions
A national survey has revealed that more than a third of parents let their children snack on chocolate or crisps rather than fruit as they are more convenient - or simply less hassle than resisting requests for unhealthier choices.
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ArticleChiquita celebrates biggest banana display
A display of more than 70,000lbs of Chiquita bananas at a US retail store is believed to have set a new world record
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ArticleAldi partners with USDA in health drive
Retailer’s new campaign aims to help make it easier, more affordable for US consumers to fill half their plate with fruits and vegetables
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Article
Spanish make unified promotion proposal
Two of the biggest growers’ associations in Spain - Hortyfruta and Proexport - have united with a proposal for a multi-million euro promotional campaign in Germany and the UK to boost consumption of their produce and recover their position after the E. coli crisis.
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ArticleIsrael's MTEX targets European growth
Planned opening of Mehadrin Central Europe office in Switzerland signals intent to expand sales in key European markets
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ArticleEuropean Flavors on mission to Moscow
Joint project will promote taste and quality of European fruit and vegetables at World Food Moscow next week
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ArticleFresh Healthy Vending offers incentives
Healthy vending machine company offers $100 for a successful referral
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ArticleSampling for Brazilian Rei melons
Brazilian exporter Itaueira has hatched a plan to drive sales of its Rei-branded melons on the North American market
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ArticleSpanish groups plan joint campaign
Hortyfruta and Proexport launch EU-wide promotional campaign to restore confidence in Spanish products
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ArticlePink Lady hits Shanghai retail shelves
Pink Lady apples are being promoted in Shanghai this month as part of a new strategy to develop the Asian markets
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ArticleHass Avo Board loses executive director
Jose Luis Obregon resigns from his position, although he will still help with planning for next year's projects
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ArticleFyffes goes ape at Dublin Zoo
Tropical fruit importer-distributor agrees sponsorship deal for Dublin Zoo's Gorilla Rainforest
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ArticleSun World appoints stonefruit licensee
Spain's El Ciruelo will pack and market new stonefruit varieties developed and grown by Sun World producers across Europe
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ArticleVegetable Week takes centre stage
Restaurants across Madrid to feature vegetable-themed menu during October