All Marketing articles – Page 405
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Article5-a-Day goes to work in Germany
Having laid out plans for a major campaign aimed at schoolchildren, the organisation is turning its attention to working adults
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ArticleEarly cherries extend marketing reach
Cherries grown in Spain and sold under the Cherries Glamour brand will debut in Scandinavia and China this season
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Article
Fresh start for Slow Food
Slow Food, the eco-gastronomic movement, is making a fresh start in the UK with a sponsorship-funded move to Covent Garden in London.
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ArticleFruitnet's guide to economic survival
As the economic ice age continues to grip the globe, Fruitnet.com has produced a handy guide to help companies stay warm during bleak conditions
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ArticleEuro Pool reveals winners
Dutch pool organisation, Euro Pool System, has revealed the winners for its Fruit Logistica lottery, as it looks to boost brand awareness
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ArticleFirst female scoops sales award
The MorePeople Sales & Marketing Professional of the Year gong was scooped by a woman for the first time at last week’s Grower of the Year awards, as Margie Ribton of Tendercare Nurseries carried off the prize.
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ArticlePBH expands online produce demos
With 41 additional videos uploaded to its website, the Produce for Better Health Foundation aims to demonstrate how to handle and prepare a range of produce to even more consumers
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ArticleProgreso steps up onion drive
The group launches a website and rolls out a new line of onion packaging to promote the vegetable
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ArticleYoung horticulturists get competitive
Young people across the industry are gearing up for the heats of this year’s hotly anticipated Young Horticulturist of the Year competition.
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ArticleNational Trust launches grow-your-own plan
Controversial gardener Monty Don has welcomed the National Trust’s announcement that it will create 1,000 new allotment plots on its land over the next three years as “enlightened”.
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ArticleDriscoll’s of Europe opens for business
US berry breeder and marketer establishes dedicated business for Europe, with former Bonduelle executive named as MD
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ArticleChiquita begins smoothie promotion
Marketing campaign heads into Italy's retail stores following major promotion across a range of national media
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Article
Advertising not simply an optional extra
While cost cutting is important during difficult financial times, companies should consider the growth opportunities that advertising provides
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ArticleGrower awards joy for Alan Firmin Ltd
A truly momentous year for apple grower Alan Firmin Ltd has culminated in the achievement of the title Top Fruit Grower of the Year at last week’s Haymarket Grower of the Year awards.
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ArticleMastronardi teams up with Disney Garden
Disney Garden-branded greenhouse vegetables will be available on the market in April under a new deal with Imagination Farms
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Article
Training focus for Improve
Food and drink companies in Scotland are being invited to put their names forward for a new high-profile award recognising investments in training and staff development.
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ArticleAsparagus campaign underway in UK
Credit crunch-beating recipes are the main focus for the promotional drive, now in its seventh year
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ArticleGerman analyst ZMP becomes AMI
Future of German agricultural monitoring services appear more certain following yesterday's liquidation of ZMP
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ArticleOrganic value message goes online
The US Organic Institute has launched a major web-based consumer education campaign sponsored by the Organic Trade Association
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ArticleHortyfruta targets UK consumers
Spanish fresh produce group is staging a two-week promotion aimed at driving awareness of Andalusian fruit and vegetables in the country