All Marketing articles – Page 403
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ArticleInnovative Fresh joins FreshXPerts
Strategic partnership provides fresh fruit and vegetable industry with its first truly transatlantic consultancy
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ArticleMastronardi launches Kumato variety
The grower-marketer has added Kumato tomatoes to its Sunset gourmet greenhouse range in North America
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ArticleT&G steps up attack on Zespri
Managing director Jeff Wesley slams collaborative marketing system and accuses single-desk marketer of "killing innovation"
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ArticleFirst California cherries arrive in the UK
Overall volumes in the US state expected to come in slightly below last year's record 8.7m cartons
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ArticleT&G calls for kiwifruit export restructuring
Turners & Growers chairman Tony Gibbs has labelled Zespri's single-desk export status an "outdated monopoly"
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ArticleZespri dismisses T&G export criticism
The group said that Turners & Growers is free to export large volumes of kiwifruit as long as it benefits New Zealand growers
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ArticleUSDA plans tomato purchase
The organisation is looking to bump up the supply of produce to its federal nutrition assistance programmes
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ArticleAldi crowned best supermarket
Aldi was crowned the best supermarket in British shoppers by the consumer watchdog Which? this week.
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ArticleUK shoppers sample Andalusian products
Visitors to London’s Borough Market were given the chance to sample Andalusian melons and watermelons at a recent promotional event
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ArticleEnvy apple hits commercial market
Turners & Growers pipfruit subsidiary Enza will this month commercially release its Envy apple variety
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Article
Lessons in the marketing department
Online tools such as Twitter and YouTube could offer companies a low-cost way to spread information during the economic downturn
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ArticleZespri keeps the show on the road
Consumer marketing remains hugely important to the company in Europe, which is looking to boost sales of New Zealand kiwifruit this season
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ArticleChile to promote fruit in Russia
The Chilean fruit industry will this month coordinate a range of marketing activities in Moscow and St Petersburg as Russian demand continues to expand
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ArticleWhite House promotes apple consumption
The US apple sector has applauded President Obama’s endorsement of healthy eating
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ArticleBaines backs British berries
Seasonal Berries marked the start of home-grown supply with some advice from the face of this year’s promotional campaign, TV presenter Ed Baines.
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ArticleBlackcurrants in Purple Power push
The Blackcurrant Foundation has teamed up with the National Schools Partnership (NSP) to take its Purple Power campaign into primary schools.
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ArticleFPC attacks seasonal campaign
The UK-based Fresh Produce Consortium has hit out at the British government’s new "restrictive" Eat Seasonably fruit and vegetable initiative
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ArticleZespri boosts Philippine marketing
Zespri has focused its marketing budget on maintaining kiwifruit sales growth in the Philippines
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Article
Scottish Food Fortnight revamped
Scotland’s biggest gastronomic celebration has been relaunched as Scottish Food & Drink Fortnight to reflect the value and importance of Scotland’s thriving drinks sector.
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ArticleBRC launches retail health report
The British Retail Consortium has released an overview of what UK retailers are doing to aid the fight against obesity