All Marketing articles – Page 403
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Broccoli could benefit diabetes sufferers
A study has revealed that eating broccoli and other brassicas could reduce damage to blood vessels
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AUSTRALIAfresh gets new look
The produce industry website promoting Australian fruits, vegetables, dried fruit and tree nuts has been given a new look
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Dole targets the family with new Disney deal
Dole Europe’s new partnership with Disneyland Paris offers an opportunity to increase brand awareness among families
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Intercitrus in danger
Spanish citrus supply chain and promotional body Intercitrus is in danger of disappearing, as producer representatives reject a proposed budget and call for an overhaul of the organisation.
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Kirikou fronts French banana campiagn
Compagnie Fruitière has chosen a little cartoon character not only to front a new banana brand launching this month but also to reflect its core values as a company
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Costa Rica trade mission a success
The week-long trip across Europe is estimated to have generated business in the region of US$1m
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Coopenoix receives makeover
French nut cooperative launches new brand, logo and packaging as it looks to shore up its position as France’s numéro un
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Mexico calls for umbrella lime brand
The industry hopes a national stamp for limes will help to boost standards and market access
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Buché2 becomes Campéol
The name change from Buché2 to Campéol is just one step in the company's quest for international success
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Grapes stress California credentials
Californian table grapes are cashing in on their state-of-origin credentials this season to remain one of the top produce brands sold across Asia
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Environment awards open for entries
The Business Commitment to the Environment (BCE) Environmental Leadership Awards are now open for 2009 applications.
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Dutch pepper promotion receives EC funding
Project to increase sales in Germany and Holland set to benefit from almost €1m in financial support
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Interfel salutes sector's efforts
Interfel president Gilles Vignaud yesterday praised the sector for its efforts in helping to boost fruit and vegetable consumption
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Foods From Spain launches chef competition
The search is on to find a young cook to be crowned Spanish Young Chef of the Year 2008
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Big push for yellow Charentais
Backed by the CINM, a major publicity campaign is in store for France's yellow Charentais melon
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Dietitians dole out fruity advice
The British Dietetic Association (BDA) has nearly 6,500 members, who are qualified dietitians like me. Our role is to
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Fruit Logistica launches new website
The new site makes for easier access and is more user friendly, says event global brand manager Gerald Lamusse
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German markets step up brand promotions
GFI says it plans to build on the recent success of campaigns involving Pink Lady, South Tyrol PGI apples and Zespri
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New colour scheme for PGI and PDO logos
The EC has announced changes to rules governing protected designations in order to distinguish the symbols more clearly
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FFB rescue petition launched
Directors from all the international offices of Food From Britain worldwide have signed up in an appeal to Defra to safeguard the future of FFB’s promotional work “Save FFB”.