All Marketing articles – Page 404
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ArticleChilean blues target North America
A new committee has been formed to drive greater sales and support existing markets for Chilean blueberries
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ArticleMexico launches Canadian avo drive
Some 20,000 avocados will be distributed during a Mexican Independence Day fiesta promotion in Ontario on 16 September
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ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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ArticleGreenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
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ArticleYorkshire initiative offers cash
Appetizing Innovation is offering food and drink business funding in the Yorkshire region following a chronic “lack of long-term investment”.
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Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
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ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
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ArticleCA and Coles in citrus drive
Citrus Australia is teaming with Coles to promote this season's citrus offering in the country
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ArticleItalian apples adopt one brand outside EU
From, which brings together five leading Italian apple exporters, will sell fruit to non-European markets under a single label
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ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign
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Weis Markets launches produce campaign
The 'Local and Proud of it' project is aimed at highlighting the commitment to locally-grown fresh produce
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ArticleJapan target of Mexican avocado push
Mexico will undertake a widespread avocado promotional campaign in Japan later this year to boost consumer interest
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NFU triumph at trade awards
The National Farmers’ Union (NFU) enjoyed a night of success at the prestigious CBI Trade Association Best Practice Awards last week.
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ArticleTop model poses with Albion
UK number-one glamour model Kelly Bell has been drafted in to promote Albion strawberries and mark their increased popularity with consumers, retailers and growers.
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ArticleThumbs down for produce research board
Responses to a survey sent out by PBH in the US have shown that there is some way to go before a fruit and vegetable promotion and research board is established
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ArticlePiedmont firm launches new berry brand
New marketing identity Delizie di bosco del Piemonte to be promoted in selected branches of Coop Italia throughout the summer
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ArticleSchool scoops Spanish prize
A primary school from Hampshire has won Foods from Spain’s national competition to design a collage on the theme of healthy eating with fresh fruit and vegetables.
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ArticleZespri continues marketing push
Blogging, dieting and competitions are at the heart of the kiwifruit marketer's North American promotional strategy this season
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ArticleTesco hosts watercress meets
Tesco is enhancing its watercress offer in the South by hosting Meet the Grower events featuring local producers, as its looks to boost promotion and sales of the product.
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ArticlePBH handed innovation award
The organisation has been recognised for its efforts to reduce and prevent obesity in the US