All Marketing articles – Page 402
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Article
Brand Dossier | Jazz
Enzafruit has revealed that volumes of its New Zealand Jazz apples are expected to increase dramatically this season
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ArticleCo-op joins High School Musical search
The Co-operative Food is supporting a nationwide search with High School Musical 2 Live on Stage, to find a young and exciting cast, in association with GMTV.
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ArticleSA plum industry celebrates growth
The South African stonefruit industry is celebrating the success of its first promotion for plums in the UK for more than a decade, as sales of the fruit increased considerably during the country’s main campaign window.
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ArticleApple survey produces positives
A new study into consumer perceptions of apples in France has thrown up some positive results
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ArticleMastronardi unveils green initiative
The use of 100 per cent recycled boxes brings the gourmet produce marketer one step closer to achieving carbon neutral status
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ArticleProgreso signs onion agreement
US firm Skyline produce has signed a marketing agreement with the group for its onion varieties
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ArticleSpar awards youth ideas
Sixth Form students from seven Walsall schools came together to compete for the title of Spar Social Entrepreneur at the Bescot Stadium.
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ArticleSmiles all round for Le Crunch
French apple brand Le Crunch generated strong coverage via its 2008-09 UK in-store campaign and national schools programme.
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ArticleSunnyRidge in Leduc Blueberries tie-up
The groups have formed a partnership to aid the promotion of the fruit to customers
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ArticleLe Crunch hails power of promotion
The French apple association has announced impressive UK results, which it attributes to its continuous promotional campaigns
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ArticlePeru launches first avocado campaign
The drive aims to promote continued avocado consumption following the Spanish season and ahead of the Chilean deal
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Article
ASF in Scottish awards shortlist
Angus Soft Fruits (ASF) is among the shortlisted nominees for this year's Scotland Food & Drink Excellence Awards.
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ArticleNFT strengthens marketing team
NFT, one of the UK’s leading providers of time critical logistics solutions within the food retail and manufacturing sectors, has appointed Dale Fiddy as its sales and marketing director.
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ArticleAPEAM rolls-out Mexican avocado drive
The new four-week marketing program focuses on raising consumption in Texas and Chicago ahead of the 5 May holiday
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ArticlePAIA unveils asparagus marketing tool
The so-called category management plan for Peruvian asparagus identifies market growth, industry facts and trends, food safety requirements and key consumption demographics
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ArticleProduce for Kids launches spring campaign
More than 50 sponsors across six retail partners are expected to support the initiative which raises funds for children’s hospitals
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ArticleQuality priority for consumers on-the-go
A new report has suggested that price is taking a back-seat for shoppers looking to eat or drink on the move
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ArticleSun World releases new logo
US-based fruit breeder Sun World International has released a new logo
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ArticleZespri to continue kiwifruit campaigns
Marketing push in five European countries have been planned to ensure sales remain strong as the season begins
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ArticleWorld Food Moscow sees bookings surge
Fresh produce exhibition halls to be rebranded as World Fruits Moscow in 2009 as demand for space increases