All Marketing articles – Page 417
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ArticleDriscoll’s of Europe opens for business
US berry breeder and marketer establishes dedicated business for Europe, with former Bonduelle executive named as MD
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ArticleChiquita begins smoothie promotion
Marketing campaign heads into Italy's retail stores following major promotion across a range of national media
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Advertising not simply an optional extra
While cost cutting is important during difficult financial times, companies should consider the growth opportunities that advertising provides
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ArticleGrower awards joy for Alan Firmin Ltd
A truly momentous year for apple grower Alan Firmin Ltd has culminated in the achievement of the title Top Fruit Grower of the Year at last week’s Haymarket Grower of the Year awards.
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ArticleMastronardi teams up with Disney Garden
Disney Garden-branded greenhouse vegetables will be available on the market in April under a new deal with Imagination Farms
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Training focus for Improve
Food and drink companies in Scotland are being invited to put their names forward for a new high-profile award recognising investments in training and staff development.
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ArticleAsparagus campaign underway in UK
Credit crunch-beating recipes are the main focus for the promotional drive, now in its seventh year
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ArticleGerman analyst ZMP becomes AMI
Future of German agricultural monitoring services appear more certain following yesterday's liquidation of ZMP
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ArticleOrganic value message goes online
The US Organic Institute has launched a major web-based consumer education campaign sponsored by the Organic Trade Association
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ArticleHortyfruta targets UK consumers
Spanish fresh produce group is staging a two-week promotion aimed at driving awareness of Andalusian fruit and vegetables in the country
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ArticleApprentice Week gathers speed
Apprenticeship Week is helping to raise awareness of apprenticeships in the environmental and land-based industries and highlight how they can benefit businesses, this
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ArticleJazz team gears up for cycling challenges
A cycling team sponsored by Enza's Jazz Apples is preparing for the NZ Women's Tour of New Zealand and the World Cup Road Race
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ArticleEurope prepares for economic storm
The current global economic environment represents both an opportunity and a threat to different facets of the region's fresh produce industry
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ArticleNFU backs African farmers
Hundreds of East African farmers are set to benefit long-term after backing from the farming community in the form of some significant donations.
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Farmers awarded education badges
Farmers across the country have been receiving the first of the newly launched Learning Outside the Classroom (LOtC) Quality Badges in recognition of their commitment to youth education in agriculture.
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French kiwifruit gets TV push
A new television advertisement aims to provide fresh impetus for the French kiwifruit sector
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ArticleSun World appoints new sales staff
Agribusiness company Sun World International has appointed three new experienced sales staff
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ArticleRoyal reward for Cook For Life
Her Royal Highness The Duchess of Cornwall had tea in The Dorchester Hotel with the winning pupils of British Food Fortnight's school competition: the 'Cook for Life' Challenge.
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ArticleFairtrade body calls for urgent action
Despite a major rise in sales, the Fairtrade Foundation says more must be done for small farmers worldwide
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Berry Fresh jumps on Disney bandwagon
The berry marketer will make its Disney Garden debut in late March with specially branded punnets of blackberries followed by blueberries