All Marketing articles – Page 418
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Article
Government funds for Californian kiwifruit
Californian kiwifruit growers are set to receive twice as much government funding as last year to boost export marketing
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ArticleVI.P launches new amélie brand
New trademark set to adorn class two apples produced by the company in Italy's Val Venosta region
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ArticleAll Day Long campaign underway
In Belgium, a brand-new campaign has been launched to encourage consumers to up their intake of fruit and vegetables
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Article
Blueberries beat off antioxidant competition
A new study in the US has concluded that wild blueberries display higher levels of antioxidant activity than many other fruits
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Article
The Vendée continues health campaign
The French department in the Pays-de-la-Loire region has signed a charter vowing to continue its fresh produce drive
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ArticleBrand Dossier | Flandria
Through associations with events such as Customer Day in Belgium and initiatives like Start to Run, the brand is becoming synonymous with healthy eating
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ArticleSharon Fruit set to hit European shelves
The first shipment of Agrexco's persimmon brand will head for Europe on 8 October
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ArticleAustralian kids fail to eat greens
Australian teenagers are putting their health at risk by not eating their five-a-day, a landmark national survey has found
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ArticleJaffa re-design aimed at younger consumers
One of the citrus industry’s best-known brands, Jaffa, has received a major re-design in a bid to appeal to younger consumers
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Article
Andalucia launches €1m produce campaign
Some 24 fresh produce regulatory councils in Andalucia have joined with the region’s government to create a new promotion campaign
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ArticleBacking for EU school fruit scheme
EU ministers are behind a scheme to provide free fresh produce for schoolchildren in a bid to combat child obesity
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ArticleUSDA announces US$234m for overseas promotions
The funding will help fresh produce marketing organisations to develop their foreign markets
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ArticleImagination Farms expands potato offering
The company says its new single bakers give mothers an easy meal option that helps keep potatoes as an important staple of children’s diet
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ArticleMonkey business for Dole France
The French company is embarking on a major communication drive to mark its partnership with new film Space Chimps
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ArticleYoung adults hold consumption key
The key to increasing 5 A DAY consumption may lie in attracting more young adult consumers to eat fruit and vegetables.
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ArticleWorld Food award for European Flavors
The Italian export trade promotion was presented with a stand design prize at last week's World Food Moscow
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ArticleRising demand sharpens value focus
Fruitnet.com speaks to Dr David Bosshart about the impact of changing consumer behaviour on the European market for fresh fruit and vegetables
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ArticleBanana boom in Japan
Banana sales in Japan have leapt upwards, following a steady rise in response to diet claims about the fruit
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ArticleGate Gourmet bags award
Gate Gourmet UK & Ireland has won the award for Management of Change at the People Management Awards 2008.
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ArticleBrassica sales primed for good growth
Sales of cauliflower, cabbage, broccoli and sprouts are underperforming and require more new marketing ideas