All Marketing articles – Page 73
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ArticleSpecial Fruit tackles avocado waste with Softripe
The Belgian importer believes Softripe technology is the natural way to combat waste, increase satisfaction and grow sales in the avocado category
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ArticleRockit harnesses augmented reality
Innovative marketing campaign helps build sales momentum over Mid-Autumn Festival period
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ArticleFyffes begins search for Ireland’s fittest school
Olympians Phil Healy and David Gillick team up with Irish banana giant in this year’s quest
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ArticleImport Promotion Desk to showcase Africa’s diversity
Egypt, Côte d’Ivoire, Ghana, Kenya and Morocco and four other IPD partner countries will present a range of fresh produce in Madrid
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ArticleTop Italian chef offers fresh ingredients for Marlene campaign
Norbert Niederkofler of three Michelin-star Restaurant St Hubertus has agreed to represent the Italian apple brand
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PodcastsFruitbox 88 · David Axiotis and John Hey, Asia Fruit Logistica
Asia’s premier fresh produce exhibition and conference event welcomes the industry to Thailand in November
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ArticleSaudi Arabia sees potential for dragon fruit
Since the fruit requires less water to cultivate than many other crops, dragon fruit is regarded as an important fruit for the future
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ArticleJapan moves away from plastic
Alternatives to plastic-wrapped produce are becoming more popular in a bid to reduce plastic and food waste
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ArticleSunburst brand gets boost in the UK
Coregeo and Hochfeld are working together to grow the pink-fleshed Sunburst apple brand
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ArticleAsiafruit September out now
Indonesia edition includes spotlight on market’s Covid recovery and special report on Asia’s durian trade – and it’s free to access for Asiafruit Congress Online Preview attendees
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ArticleAustralian pears launch Indonesian campaign
Grown in Good Nature is the tagline for new promotional initiative launched in Jakarta at the start of September
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ArticleKoyuncu Group convinced of tomato potential
The Turkish group has opened a high-tech greenhouse for tomatoes in the west of the country, with big hopes for European and Middle Eastern markets
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ArticleOrganics Unlimited to celebrate 17th annual Grow month
The month-long campaign aims to raise awareness of company’s social responsibility programme
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AdvertorialClemenGold launches bus promotion in China
Throughout August this year, Shanghai residents from Lujiazui to Xujiahui will see ClemenGold-themed Number 985 buses on the road every day.
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ArticlePinKids supports FareShare with ‘Share the Wow’ campaign
On-pack campaign communicates that by purchasing the kids’ lunchbox favourite shoppers are helping Pink Lady donate more apples to redistribution charity
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ArticleBanana artwork puts low pay in spotlight
A collaboration between the Fairtrade Foundation and ‘Banana Bruiser’ artist aims to highlight the challenges faced by low-paid banana growers
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Article“Promising future” for Egyptian mangoes
Following years of improvements in the sector and the adoption of strict procedures, exporters say Egyptian mangoes are ready to reach their potential
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ArticleIsmailia Mango Festival promotes Egyptian exports
Egypt’s main mango producing region has introduced an event to celebrate and promote Ismailia mangoes, with the aim of encouraging exports and attracting new investment
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ArticleSlam dunk for SanLucar as it is named EuroBasket’s official event partner
The company is planning an extensive point-of-sale campaign with retail partners alongside sponsorship of championship
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ArticleExtreme weather set to cut European topfruit crop
Drought conditions in Europe are expected to slash apple and pear volumes this season, with squeezed growers hoping for better prices as a result