All Marketing articles – Page 69
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NewsOppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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NewsE.E. Muir & Sons changes name to Muirs as part of brand update
Leading Australian family-owned agribusiness unveils new brand position ‘Grow Forward’
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NewsRetail execs deny exploiting UK growers
Supermarket bosses defend retail-grower relationships at EFRA Committee inquiry
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NewsUS mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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PodcastsFruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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NewsVeg Power’s ‘Growing To Love’ returns to UK schools
Tomato growing campaign designed to encourage primary school children to eat more veg relaunches this year with support from celebrities
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NewsWSU runs online contest to name WA 64 apple
Naming contest part of wider rollout that will see variety reach growers in 2026 and retailers by 2029
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NewsStage set for Asia Fruit Logistica’s China Business Meet Up
Trade visitors can register free for the Shanghai event, which includes a high-profile line-up of speakers and sponsors
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AdvertorialJoy Wing Mau Group attends Global Cherry Summit
Joy Wing Mau attends key event in Chile to join hands with leading players in promoting development of the cherry industry
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NewsCrimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
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NewsSunkist highlights start of California Star Ruby grapefruit season
National Display contest in the US this July will look to help retailers boost the grapefruit category by promoting flavour and health benefits
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NewsBrand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
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AdvertorialNew varieties dominate Chilean table grape offering
Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season
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NewsRockit launches partnership with Kung Fu Panda
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
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NewsMOYA deadline approaches
Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence
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NewsHortgro champions South African stonefruit in US
Industry body looks to ignite winter stonefruit demand in the US through consumer promotions
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NewsMore Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
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NewsLooye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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NewsSocial media drive for Flash Gala in China and India
South African exporters of Flash Gala have reported on a successful 2024 campaign in the East, Middle East and Africa
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NewsAvocados from Mexico launches Cinco de Mayo campaign
Campaign looks to tap into increased interest in the fruit around the Cinco de Mayo celebration