All Marketing articles – Page 71
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NewsAnecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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NewsAbel & Cole celebrates ‘a life of inconvenience’
Online grocer highlights the harder path to socially conscious food shopping in new disruptive campaign
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CommentBuilding brands with legacy in mind
Soto Group co-founder and creative director Matthew Crouch discusses the finer points of building long-lasting brands
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NewsExpectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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NewsDole China welcomes first Philippine durians
Official launch ceremony held at Shanghai Huizhan Wholesale Market for first batch of Dole Golden Puyat
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NewsCoca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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NewsNew campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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NewsDel Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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NewsDole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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NewsAsiafruit April out now
India edition provides in-depth focus on the country’s fresh fruit market in the lead up to Fresh Produce India, plus, Fresh Focus South African Apples & Pears 2023
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NewsAll aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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NewsRockit on track for record crop
Miniature apple brand expects strong New Zealand crop despite the impact of Cyclone Gabrielle
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NewsJoya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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NewsBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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NewsDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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NewsDole launches ‘sweetest pineapple ever’
Costa Rica-grown Dole Golden Selection Pineapples said to have ’a deeper golden colour, more aromatic fragrance and sweeter and juicier tropical flavour’
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NewsThai fruit goes on show
Government department partners with retailers to promote domestic sales as Thai fruit production rises
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NewsIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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NewsWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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NewsRijk Zwaan campaign reaches 762,000 Brits
Dutch seed breeder celebrates success of UK social media campaign that promotes cooking veg on a budget