All Marketing articles – Page 70
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NewsWoolworths officially launches across New Zealand
Retail giant replaces Countdown nationally with 191 stores
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AnalysisFruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin
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NewsSun World acts against fraudulent activity on TikTok
Sun World removes unauthorised content claiming association with the licensing company
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NewsZespri’s 2024 China sales season underway
First shipment of Zespri kiwifruit arrives in China alongside launch of Kiwi Brothers mascots in country
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NewsEarly start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
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NewsRugby star to partner with First Fresh
Renee Holmes partners with First Fresh on social media campaign as part of two-year ambassadorship
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NewsHoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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NewsInnocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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NewsSanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
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NewsAustralian researchers reveal per serve pricing boost for fresh produce
Adding per serve pricing increases loose vegetable purchases by 6.2 per cent according to new research
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NewsTurbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
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NewsAsiafruit’s New Zealand edition out now
New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside
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NewsMelinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
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PodcastsFruitbox 104 · Chris Mack, Fresca Group
Chris Mack of Fresca, one of the oldest established fresh produce businesses in the UK, speaks about the past, present and future of the industry
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NewsEye-tracking software clocks loose produce shop
Eye-tracking tech is being used to measure loose produce purchases in Waitrose trial
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NewsExciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
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VideoThe Power of Branding, Episode 3
Episode Three is all about how fresh produce brands can use social media to make meaningful connections with consumers and drive sales
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CommentComment: Create a credible brand presence that sells
How can fresh produce brand owners get their trademarked products seen by supermarket shoppers? That’s not always easy, but also not impossible, says Naomi Farmer of Brandbloom
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NewsMission Produce releases sustainability report
Fiscal 2023 report, named ’Finest for the Future’, covers operating procedures, projects, achievements and use of resources
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NewsApal partners with Montague on pilot education programme
Programme aims to teach primary-aged students about Australia’s apple and pear industry