All Marketing articles – Page 68
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NewsGreek show Freskon boosts international participation
Last month’s Freskon exhibition in Thessaloniki attracted more exhibitors and visitors from outside Greece than ever before, as competition heats up for multiple products on the European market
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NewsUS blueberries get US$1.3m boost
The US Highbush Blueberry Council is awarded US$1.3m from the Regional Agricultural Promotion Program
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NewsNetball Australia partners with Jazz apples
Partnership draws on shared values of sport and healthy eating
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NewsWashington Apple Commission receives export development funding
New Regional Agricultural Promotion Program to fuel export expansion in emerging markets such as South-East Asia
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NewsAsiafruit May edition out now
Exclusive interviews with CEOs of Agrovision and Costa, plus USA Special inside
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NewsKeelings airs new TV ad
The Irish-owned produce business relaunches domestic brand with TV campaign
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NewsSouth African grapes make “significant gains” in eastern markets
As the country’s grape sector goes into winter recess, growers can look back on further progress following the conclusion of campaigns in China and Vietnam
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NewsNew Asda brand identity features in summer campaign
Retailer launches playful campaign and debuts new look for the brand
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NewsAsia Fruit Logistica announces speaker lineup for China Business Meet Up
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
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NewsDel Monte reveals Inside Out 2 campaign
Characters from the Disney and Pixar film will feature on stickers across select Del Monte products
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NewsJazz Apple returns with new summer sampling campaign
Initiative is the brand’s first sampling tour since the pandemic
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NewsTaste tops the agenda at Global Tomato Congress
The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
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NewsBig names on the programme for Festival of Fresh 2024
Trade body heads, industry leaders, top CEOs and sustainability specialists all on the bill at Festival of Fresh 2024
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NewsAilimpo joins forces with Aprifel and Fruit Union for new marketing campaign
‘Good Move From Europe’ encourages Millennials and Generation Z to eat more healthily and be more active
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NewsShopper activiations to drive US blueberry sales
USHBC launches new retail shopper activations to boost blueberry sales, a programme that includes partnerships with over a dozen retailers nationwide
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NewsAvocados Australia celebrates launch into India
Ambassador Brett Lee joins stakeholders at launch event in New Dehli
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NewsColes launches recyclable paper packaging for mandarins
Coles replaces plastic net bags for Coles Unique Selection mandarins with recyclable paper alternative
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NewsKissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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NewsUSHBC announces pickleball partnership
US Highbush Blueberry Council and Major League Pickleball team up to increase blueberry consumption and fuel healthy, active lifestyles